3.  Product › Description › Prototype › Web site › Purchasing › Customer Service › Operations / Manufacturing  Target Market  Sale Channels  Financials  Questions and Answers

4. ElderBerry tm is a multimedia and Internet- enabled computer running GUI application specific software designed to simplify common web-based services

5. ElderBerry tm offers :  Large, backlit icons that are easier to see and recognize  The voice recognition feature makes ElderBerry tm extremely intuitive.  You simply touch the desired function icon or say the command and let ElderBerry tm do all the technical work for you.  Plus, there’s a built-in tutorial, in case assistance is needed

6. User input: › Multi-touch Screen › Voice Recognition › Wireless Keyboard and Mouse Built in: › Speakers › Microphone › Camera › DVD player › Easy Access Front Ports

7. ElderBerry’s tm standard configuration: › Six default service icons › Eight control icons › Six additional service icons

8. Default Service Icons: › Calendar › Clock › Weather › Voice Mail › Email › Internet Telephone

9. Control Panel Icons › Service › Calculator › Voice Activation › Speaker › Camera › PC On Toggle › EMS › I.C.E.

10. Six User Defined Service Icons: › Are configured at time of purchase Additional Service Icons › May be added at anytime › As many as needed through Customer Support

11.  Elder Berry tm takes great pride in the way we “care” for our customers  Our customer service technicians are available 24/7  Assist with ISP Installation  Assist with In-home ElderBerry tm Installation  On Demand Automatic System Upgrades and Icon Configuration

15. ElderBerry tm : › Designs, Develops, and Publishes ElderBerry tm GUI Software and Documentation › Sends Software, Upgrades, and Documentation to Cybernet Cybernet: › Builds the ElderBerry tm PC Units to Specifications › Installs the ElderBerry tm GUI Software on ElderBerry tm PC Units

16. ElderBerry tm : › Sends Customer Specific Configuration Information to Cybernet Cybernet: › Loads and Configures Specific End User GUI › Packages and Ships ElderBerry tm PC Unit along with Documentation to Customer › Notifies ElderBerry tm and Customer of Delivery Date › Handles all Hardware/Shipping/Handling Customer Service Issues

17. ElderBerry tm : › Handles all Software/Configuration/Installation Specific Customer Service Issues › Handles Upgrades and Configuration Corrections › Performs End User Training › Arranges Requested ISP Installation › Arranges Requested In-home Installation

18. ElderBerry tm is designed to address the special needs and requirements that are unique to Baby Boomers and Beyond

19. We plan to focus our target TEST market on older people living in top rated nursing home/extended care facilities in a metropolitan area of a state with a large retired population

20. We chose the state of Pennsylvania because it meets both these criteria.

21.  Partnerships › CyberNet › Web Service Links › Long-term Care Facilities  Direct sales › Web Site › Mail › Phone

22.  Labor  Marketing  Sales  Software  Hardware  Revenue

23.  Investment Amount: $6,000,000  A discount rate of 6% is used to calculate NPV  Break-even occurs between the 1 st and 2 nd quarter of the 2 nd year  Actual break-even occurs at 5.0382 quarters  Overall NPV (economic benefit) $11,652,160  Overall ROI: 0.34 (Net Present Value)  ROI Break-Even Fraction: 0.0382  Actual Break-Even occurs: 5.0382 Qtrs

24. Assumptions:  We can develop this product in 6 - 9 months  Our development costs will be: $398K $377K (labor) + hardware ($16K) + software ($5K)  We will sell our product for $1800  We can sell 1000 units in the 4th quarter of the model  We expect to sell 2000 units in each quarter from quarter 1 in year 2 onward

26. 20082009201020112012 Total Revenue 1,800,00013,890,00012,720,000 Operating Expense One-time (750,500)(822,000)(16,000)0 Recurring (2,137,800)(8,821,600)(9,126,600) Total Expenses (2,888,300)(9,643,600)(9,142,600)(9,126,600)(9,142,600) Net income (1,088,300)4,246,4003,577,4003,593,4003,577,400 Cumulative 3,158,1006,735,50010,328,90013,906,300

27.  ElderBerry’s tm Economic Feasibility Analysis shows that it is a Realistic Innovative Information Technology Project  ElderBerry’s tm Business Team has the Required Expertise  ElderBerry’s tm Marketing and Sales Plans are Appropriate and Achievable  ElderBerry tm meets the High Tech Needs of the Baby Boomers and Beyond

28. Questions and Answers