1. Sal Terranova Carolina Auto Auction Levi McCoy LeasePlan USA

2. Effective Marketing, Metrics, and Conversion Strategies for Remarketing

3. ConsistencySale % Regardless of channel used, what are some of the more important aspects of a remarketing program Product Offering Frequency Communication Announcement Integrity CR Accuracy Realistic Pricing

4. What are some of the more productive ways to market the sale of your portfolio Effective Marketing, Metrics, and Conversion Strategies for Remarketing Track your buyers and communicate directly with them Direct phone contact Flyers Industry ads with schedules Is there value to matching product to different online venues

5. Promotional Value Effective Marketing, Metrics, and Conversion Strategies for Remarketing Are there promotions that will actually ‘move the needle’ either by bringing someone to the sale that would not have come, or to cause a buyer to ‘stretch’ beyond what he would have considered his top bid Is there value in ‘good will’ giveaways

6. Reconditioning Effective Marketing, Metrics, and Conversion Strategies for Remarketing Can Reconditioning Value be quantified Is there a value to the entire sale by enhancing some units Does it have to return 2 for 1

7. Metrics for performance benchmarks Effective Marketing, Metrics, and Conversion Strategies for Remarketing Net sale Days to sell Selling percentage Days to vehicle pickup Condition report preparation and accuracy Days to send funds

8. Effective Marketing, Metrics, and Conversion Strategies for Remarketing