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Increase Giving Coy D. James, Canon of Stewardship with Online Tools
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Knowing the Congregation Do congregants give or spend? Do congregants carry cash, checkbook or credit cards? Are gifts planned (pledged) or impulsive? Do congregants have access to the internet, social networking sites e.g. FaceBook, Twitter? Do you have email addresses? Do you collect contact information for members and on-site / online visitors?
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Online Contributions Online and Auto- Gifts account for 40% Annual Budget Honorariums and Memorials Suggested Giving Levels Multiple Funds Giving Frequency (Auto-Giver Pgm.) Matching Gifts
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Special Campaigns - Stewardship # of Annual Stewardship commitments up 144% # of Auto-Givers up by 15% Supports the Vision and Membership Covenants Educates regarding funds and giving Organizes stewardship materials and forms High Quality and Cost- effective vs. print materials
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Online Commitments Faith Promise includes specific action for each covenant commitment Page includes print friendly version and tithe calculator Commitment to multiple funds
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Special Campaigns – Child of Hope Campaign provides ~$70K for the Child of Hope program Shares history and successes of the program Describes plans for the future Supports gift premiums Funds program out of a “different pocket”
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Special Campaigns – Lent Facilitates Lenten journey sermon series Organizes program support materials and forms Offers another opportunity to make a Faith Promise commitment Broadens audience and contributors to those outside the local church
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Social Network Fundraising Twitter LinkedIn Facebook Links friends to Personal Donate Pages
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Email Communications Supports Spiritual journey Informs contributors Builds relationship Opportunity for generosity Resource: ConstantContact.com
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Application Service Providers ASPs can expand the functionality of your website without the expense of developing the feature yourself. First-Giving : Personal Donate Pages American Church, Inc.: Credit Card giving (Auto- Givers) UCC Stillspeaking Money: Credit Card giving (Auto-Giver) http://www.ucc.org/stewardship/still-speaking-money/
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Additional “Giving” Opportunities Secure Give Kiosk Sources of Hope Online –Sermon DVDs –Music Ministry CDs –Pastor’s Reading List –Books –Bibles, Study Guides
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Other Helpful Resources printingforless.com – When only something printed will do leaguelineup.com – Easy and inexpensive telephone tree smallthinksbig@gmavt.net – Sue Small, flipbook products design zmags.com – Flipbook products, software source / host site securegive.com – Source for on-site giving kiosk sschrader@cathedralofhope.com – Sue Schrader, Sources of Hope wholesale book purchases ministrymarketingcoach.com – great marketing “How To” resources americanchurch.com – American Church, Inc., giving envelopes, online giving and stewardship services ucc.org/stewardship/still-speaking-money – online giving and credit card processing ConstantContact.com – Mass email support
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QUESTIONS?, COY D. JAMES CANON OF STEWARDSHIP 5910 CEDAR SPRINGS ROAD DALLAS, TX 75235-6806 1.800.501.HOPE 214.351-1901 CJAMES@CATHEDRALOFHOPE.COM cathedral of hope.com
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