1. FMCG Sector market size of US$25 billion is the fourth largest sector in the economy. 12.2% of the world population in the villages of India However, the demand in urban areas would be the key growth driver over the long term urban India accounts for 60% of total FMCG consumption, with rural India accounting for theremaining 40%

2. FMCG Sector is composed of five Segments. They are as follows 1. Food Processing 2. Dairy 3. Snacks & Confectionery 4. Beverages 5. Spices

3. Nestle India Subsidry of nestle sa In milk products and nutrition, beverages,chocolate and confectionary, prepared food and cooling aids. Nescafe, kitkat, maggi, nestea, chow Nestle SA in one of the biggest buyers of cocoa beans. Decelard dividend of Rs 27 face value 10 Sales 50bn, pat 7.9bm margin 14%

4. Colgate Pamolive Wholly own subsidry on US parent. $13.8 bn company. Oral care and personall care products. Toothpaste 51% Toother poweder 48% Tooth burst 30%

5. Product Oral care: paste, brush, powder, w whitening product Personal care: body wash, hand wash, skin care, hair care Household care: surface care, dishwashing, fabric conditioner Pet nutrition: science diet, prescription

6. Revenue 30bn Margin 23% Brand:

7. Dabur Ayurvedic product Health care vatika Food dabur chawanparsh Personal care Home care categories Brand odmus, dabur honey, amla, hajmola, real, sanifresh

8. Rs 35 bdn company Profit margin 14%

9. Marico Ltd Parchute, saffola, shanti badam amla, nihar Segmnet: perpeard sihes Milk products Beverages Chocolates and confectionary 181bn