1. Social Media Dashboard that allows you to connect to multiple social networks from one website.

2. About Helps organizations use web to launch marketing campaigns, identify /grow audience and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin and other social networks via web/mobile. Plus track campaign results and industry trends to rapidly adjust tactics.

3. Why so great? Web-based platform, you don’t need to download a program onto your computer. You can access Hootsuite from any computer with a browser. If you have other team members helping you manage your profiles, or your client profiles, it’s easy to collaborate online Assign tasks: http://prinyourpajamas.com/use- hootsuite-like-a-pro/http://prinyourpajamas.com/use- hootsuite-like-a-pro/

4. What can you do? Track Twitter conversations. Find out who’s mentioning your name, your company name, your products, services, your latest blog posts. You can reply quickly; it’s in real time. To follow a blog: settings, then RSS, you can share your blog posts automatically across your networks. Free version allows you to share one blog, the paid version at $5.99 a month allows you unlimited blogs.

5. Cont… See how many clicks your tweets are getting in a certain timeframe. Instructions for using analytics: http://blog.hootsuite.com/social-analytics-reports/ http://blog.hootsuite.com/social-analytics-reports/ See which influencers and friends are sharing your tweets and how often. You can see individual message stats. You can view Facebook page insights. … Without leaving Hootsuite!

6. History Launched in Dec. 2008 by Invoke Media HootSuite’s rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.

7. How many accounts? HootSuite can handle multiple Twitter, Facebook, Facebook Page, LinkedIn, MySpace and Foursquare social profiles. Free accounts are able to connect with up to five social media profiles, while HootSuite Pro users can connect to unlimited social profiles.

8. After adding accounts… Post live or pre-schedule tweets. Check stats and analytics right from the dashboard. Reply @ and Direct Message people in your conversations.

9. Team Members: 1 w/pro account What is a Team member? Anyone collaborating within a team context. Four types: limited permissions team members, basic team members, advanced team members, and owners (who are also considered team members). Limited permissions allows designated team members to monitor social network content and compose pending messages, but not to broadcast messages to social network profiles. Interns, contractors and new recruits are limited from broadcasting directly. Instead, pending messages are held for approval in Publishing section of the dashboard until a Team Member with higher permissions pushes it to the send queue.

10. Teams cont… Basic Permissions: Basic team members can update social networks they are assigned and manage RSS feeds, interact with information about social networks and invite other team members. Advanced Permissions: Advanced permission grant certain team members the ability to manage other team members and their posting privileges. They can also modify other social network account settings. Account Owners: Each social network account has an owner who maintains control— changing passwords, deleting and creating accounts.

11. What is the red button? http://help.hootsuite.com/entries/211729-what-is-the- number-inside-a-red-circle-on-top-of-columns http://help.hootsuite.com/entries/211729-what-is-the- number-inside-a-red-circle-on-top-of-columns

12. What’s better? Hootsuite or Tweetdeck? http://sazbean.com/2010/02/04/review-tweetdeck-vs- hootsuite/ http://sazbean.com/2010/02/04/review-tweetdeck-vs- hootsuite/