1. Product Placement

2. Outline Definition History Types & categories Examples
Recent developments

3. Definition
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs.

4. History

5. Types and price formation
Visual product placement
Verbal product placement
Interaction
Pricing
Visual product placement, not linked to the storyline.
Visual product placement linked to the storyline.
Visual product placement with verbal mention.
Scene written specially for the product.

6. Other categories and variations
Products deliberately placed into productions in exchange for fees
Products or locations that are obtained from manufacturers or owners to reduce the cost of production
Service deals
Advertisement placement
Promotional consideration

7. Product Cars Consumer electronics and computers Tobacco products
Food and drink

8. Placement Movies Television Sports Music videos Books Computer games
Comics

9. (Sports)

10. Cars in the Movies
Movie
Car
Herbie, the Love Bug
Volkswagen Beetle
RoboCop
Ford Taurus
Back to the Future
DeLorean
The World Is Not Enough
BMW Z8
Lara Croft: Tomb Raider
Jeep Wrangler Rubicon

11. Electronics

12. Tobacco, food & drink

13. Parody

14. Faux product placement
The practice of inventing fictional brands for the purpose of using them in movies/television/books, etc.

15. Reverse placement
Creating products in real life to match those used in fictional settings

16. Reverse placement (2)

17. Reverse product placement?

18. Product displacement
Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme

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