1. NTA Annual Convention Proposed Format National Tour Association Presentation by NTA Chairman and CEO Michele Michalewicz, CTP, and NTA President Lisa Simon, CTP

2. Michele Michalewicz, CTP NTA Chairman and CEO NTA Convention Proposed Format

3. Lisa Simon, CTP NTA President NTA Convention Proposed Format

4. NTA Appointments ROI Formula: Quantity + Quality = More Business NTA Convention Proposed Format

5. Why change? You’ve asked for it—NTA is listening. NTA Convention Proposed Format

6. Why change? Many NTA tour companies don’t attend convention because … It’s the wrong time of year They “don’t do business that way” More operators requesting “open books” More operators coming as “non- participants” NTA Convention Proposed Format

7. NTA operators represent: Domestic group travel Independent travel International inbound business Global travel Affinity, niche and special interest travel Adventure travel Incentive travel, meetings and events NTA Convention Proposed Format

8. They sell to: Students/youth Young adults Baby boomers Seniors Gays, lesbians and heterosexuals Americans, Canadians Customers from various nationalities NTA Convention Proposed Format

9. Key to Tour Operator Packaging: The Destination NTA Convention Proposed Format

10. Operators package and schedule appointments by destination Suppliers and DMOs in pavilions by state, province or country NTA Convention Proposed Format

12. NTA level playing field: only banner stands or banners in booths Sponsors (Silver level or above) could still decorate Operator appointments scheduled consecutively within destinations. Suggesting 15-minute appointments for more meaningful business Operators also have regional “shopping” time NTA Convention Proposed Format

13. Jump Start Session Suppliers and DMOs preschedule “quick meetings” with operators “Speed dating” exchange of business cards, make appointments for later Early opportunity for suppliers and DMOs to secure operator appointments. NTA Convention Proposed Format

14. Benefits Average of 30 appointments with the Jump Start Session and longer appointments Each day ends with a “shopping” reception on the floor NTA Convention Proposed Format

16. Next Steps: Give NTA your feedback. Respond to the survey (look for it in mid-January) Log on to the NTAonline.com Member Forums Go to the “New Convention Ideas” discussion Contact NTA Headquarters at questions@NTAstaff.com Contact the NTA Board or Meetings and Events Committee Contact info under “Leadership” at NTAonline.comquestions@NTAstaff.com NTA Convention Proposed Format