1. Environmental Upgrading of urban areas through TOUrism (EUTOU) Introduction to the EUTOU Methodology

2. - Context - Issues - Activities

3. Context of Wuzhishan 21,500 26,000 2,300 3,700 4,200 5,800 HAIKOU SANYA WUZHISHAN BOAO XINGLONG/SHIMEI BAY WENGCHANG

4. Figure 12.1 Regional tourism plan for Tongza WUZHISHAN SUB-REGIONAL CONTEXT WUZHISHAN CITY

5. Main Issues Affecting Wuzhishan City Generally Depressed Economy of the Town Lack of any Focal Activity Node Shortage of Tourism Activities Generally Run Down and Poor Environment

6. Key Assets To Build On Improved Road Connections Li and Miao Culture Nationally Renowned And Beautiful Tropical Landscapes

7. Key Strategic Objectives of Existing Plans Make Wuzhishan a Tourist City aimed at International Visitors Introduce a Range of Urban Features to make Wuzhishan a Modern Tropical City To Make Wuzhishan a Regional Centre for the Middle Part of Hainan

8. Tourism Master Plan for Hainan Province HPTA/WTO

11. STAGE 1: INCEPTION Objectives Data Sources Issues Web Site

12. Key Objectives 1.Devise and Implement an Action Plan to upgrade the Nansheng Waterfront Environment 2. Contribute towards the implementation of the 2002 Tourism Master Plan for Hainan Province Disseminate best practice on improving urban waterfront environments and developing cultural tourism products 4. Devise and innovative implementation framework 5. Test the Action Plan through a Pilot Demonstration Project

13. Best Practice Land use, urban design Socio-economic Plans and Policies Cultural Tourism Assets Tourism Products Surveys STAGE 2: BASELINE REVIEW

14. Key Profiles 8,000 Population in Waterfront area 57,000 Urban Population 70 per cent of Population are Li and Miao Unemployment Rate as High as 25 per cent Below Average Incomes

15. Visitor Survey: Wuzhishan City, May 2004

16. Origin of Visitors %

17. Visitor Characteristics %

18. Average Length of Stay %

19. Visitor Motivation Shopping %

20. Range and Quality of Shopping %

21. Overall Impression of Wuzhishan City as a Tourist Destination

22. Recommended Improvements to Waterfront

23. STAGE 3: ASSESSMENT OF BEST PRACTICE

24. STAGE 4: CONCEPTUAL PROPOSALS Environmental Upgrading Land use and Urban Design Upgrading of tourist products Tourism promotion Implementation

25. FUNCTIONS OF UTAP 1.Framework for Co-ordinated Planning Of the Waterfront 2.Guide for Sustainable Private Sector Investment 3.Framework for Participatory Planning 4. Tool for Replication Elsewhere

26. STAGE 5: LOCAL CONSULTATION Technical Workshops Main Consultation Event Surveys

27. STAGE 6: PLAN PREPARATION AND IMPLEMENTATION

28. STAGE 7: DISSEMINATION

29. EUTOU CAN DO IT…………..