1. Netbook Platform for ‘08 Value Proposition May 2008 Mobile Platforms Group Marketing 1 Netbook Platform RSP Training

2. Intel Confidential *Other names and trademarks can be claimed as properties of others The following netbook-related materials are also available for your use: Document & LinkFormatNew RevFile Location Netbook Selling Guide for Field & OEM CustomersPPTTBDSMCR Netbook 30.3.30 for Field & OEM CustomersPPTJuneSMCR Intel ® Atom™ Processor Marketing Overview Presentation PPTTBDSMCR Netbook Processor/Platform Brief for Field & OEM Customers (public at launch) PDFMinor edits - late May SMCR (intel.com at launch) Intel Internet device processor family direct sample copy PDFTBDSMG Messaging Central Q2’08 NDA Consumer Sales GuidePDFTBDSMCR Brand Communication Package for Intel ® Atom™ processor PPTN/ASMCR Complementary Sales Tools & Assets remove this slide prior to presentation

3. Intel Confidential *Other names and trademarks can be claimed as properties of others Purpose of this Guide The positioning guide is intended for training OEMs, channel and RSPs using non- NDA guidelines. It is not intended to be used with end-user consumers or in retail (e.g., as collateral, tear sheets, merchandising, etc). How to Use this Guide: The guide is approved for non-NDA use with the following restrictions: –The material may not be posted on a public website or posted on retail stores or shared with end consumers. If any use beyond the approved non-NDA use is desired, you must get approval from your local or business unit PR, marketing and or legal per business unit process. View in presentation mode, and do not delete legal information slide. Speaker notes are included Shelf life: The information in this document is valid for content published from May 23, 2008 through September 26, 2008. New products or information introduced during this period may result in an update to this document or a Q & A published separately. Complementary Sales Tools & Assets remove this slide prior to presentation

4. Intel Confidential *Other names and trademarks can be claimed as properties of others Intel ® Atom™ processor, new groundbreaking low-power architecture Designed for small devices with long battery life Built on Intel ® 45nm technology (47+ million transistors on a single chip) Supports Intel ® Core ™ 2 Duo processor instruction set to provide a robust Internet experience ¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in production. Introducing the Intel® Atom™ processor. Built with the world’s smallest transistors 1.

5. Intel Confidential *Other names and trademarks can be claimed as properties of others But before we move on… Let’s ask a few simple questions…

6. Intel Confidential *Other names and trademarks can be claimed as properties of others Question: What do you recommend to your customer? or MotorcycleCar or PC Speakers HiFi Speakers or Gas StoveMulti-Cooker or Economy Class Business Class Maneuverability Or Capacity? Basic Needs Or A Full Experience? Single Usage Or Multi-functions? Basic Or Luxury? Answer: That depends on…

7. Intel Confidential *Other names and trademarks can be claimed as properties of others … what their needs are! or MotorcycleCar or PC Speakers HiFi Speakers or Gas StoveMulti-Cooker or Economy Class Business Class Number of Passengers? Traffic Conditions? First Time Buyer? Demanding Expectations? Single Focus Tasks? Multitasking? Budget Limits? Different Needs Have Different Solutions!

8. Intel Confidential *Other names and trademarks can be claimed as properties of others Is Intel selling other kinds of products?

9. Intel Confidential *Other names and trademarks can be claimed as properties of others but Intel® Atom™ processor has enabled a new class of devices called NETBOOKS and you need to know the difference with what you have been selling so far - NOTEBOOKS AND Notebook Netbook Answer: NO

10. Intel Confidential *Other names and trademarks can be claimed as properties of others What is a Netbook? Small, simple and affordable devices to connect to the Internet powered by the Intel® Atom™ processor

11. Intel Confidential *Other names and trademarks can be claimed as properties of others Get a Netbook Get a Notebook or a Desktop Entertainment, Productivity and Multitasking Want the “Best Internet Experience in Your Pocket”? Internet use Infotainment, On the Go Get a Mobile Internet Device Want a Richer, Fuller Experience? Want Simple and Affordable Internet Use? Target SPP Netbook: >$250* Target SPP MID: >$800* Target SPP Notebook: >$600* Desktop: >$400* A New Category of Devices * Prices are US $ and are just indicative and can vary from Country to country

12. Intel Confidential – INTERNAL ONLY *Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice. Netbook Platform for 2008 Intel® Atom™ Processor N270 (Diamondville) Based on Intel’s 45nm Hi-K Metal Gate Process Technology 1.6 GHz 533 MHz FSB 512k L2 Cache 1 Core; 2 Threads ICH7-M Intel® Atom™ Processor N270 Mobile Intel® 945GSE Express Chipset (Calistoga) 133 MHz Core Frequency Intel® Graphics Media Accelerator 950 Single Channel DDR2 400/533 Memory Support 945GSE Intel® Atom™ Processor Intel® Chipset

13. Intel Confidential *Other names and trademarks can be claimed as properties of others Get Started with the Internet  Easy to Use  Affordable  First Time Buyers Netbooks In Your Life Bring the Internet With You  Small and Light  Long Battery Life  Wireless Connectivity Learn on the Internet  Homework  Research  Online News Discover the Internet  Blog and Surf  Email and Chat  Social Networking Now Everyone Can Connect, Learn and Share

14. Intel Confidential *Other names and trademarks can be claimed as properties of others Let’s help your customers make the right mobile choice! Notebook or Netbook?

15. Intel Confidential *Other names and trademarks can be claimed as properties of others Form Factors 14-17” display Notebook Larger Harddrives, HD/DVD drives Multiple Form Factors Optical Drive 7-10” display Small & Light Netbook Flash storage and or Harddrives upto 80GB, optional external opticals, smaller keyboard

16. Intel Confidential *Other names and trademarks can be claimed as properties of others Netbooks and Notebooks - Complement Each Other Create, Edit and Store Content on Notebooks Edit Photos Rip Music Encode Videos View Content Anywhere with Netbooks View Photos Stream Music Watch Online Videos

17. Intel Confidential *Other names and trademarks can be claimed as properties of others Ask your customer what they need before making a recommendation If yes, then a netbook is a great choice. If no or not sure, here are some scenarios where a notebook would be better: Multitasking performance Great 3D experience Greater upgradeability Install applications Do so much more! First time PC buyer? Simple Internet use? Greater portability?

18. Intel Confidential *Other names and trademarks can be claimed as properties of others User Experience Differentiation All the capabilities of netbooks PLUS: Install Software Download, store and listen to Music, play CDs Edit and store photos & videos Watch DVDs Video-Conferencing Richer Web Surfing Experience Open, edit, and store large files Install and play richer interactive games Multitasking Content Consumption Basic Computing Applications Listening to Music Photo Viewing Video Viewing (Streaming) Voice over IP Instant Messaging Playing basic Online Games Email Social Networking Content Creation & Editing Install Advanced Software Download, store and listen to Music, play CDs Edit, store photos, videos Watch DVDs Video Conferencing, Richer web surfing experience Play richer, interactive & installed games, Open, edit, store large files, Multi-tasking Netbooks Notebooks

19. Intel Confidential *Other names and trademarks can be claimed as properties of others Netbook vs. Notebook Netbook Notebook Web: Learn, Communicate, Play & View Entertainment, Productivity & Rich Web Device for Internet Multi-purpose PC ~$250 -$350 * $400 and above * Includes: Core™2 Family includes Dual Core & Single Core Ultra-low Voltage and Dual Core Low Voltage Usage Size Price Purpose built for Internet use Performance for Multi-tasking, Content Creation, Intense Workloads & Internet Compact form factor (7-10” screen) Range of form factors (> 10” screen) ProcessorBrands * Prices are US $ and are just indicative and can vary from Country to country

20. Intel Confidential *Other names and trademarks can be claimed as properties of others Beginners looking to enrich their learning with the internet Call to Action Netbooks are small, simple and affordable devices for the Internet powered by the Intel® Atom™ processor experienced users who want portability to connect anywhere all the time Get Started and Get Going with a Netbook! Recommend Netbooks to: Fits Your LifeFits Your Lifestyle

21. Intel Confidential *Other names and trademarks can be claimed as properties of others BACKUP

22. Intel Confidential *Other names and trademarks can be claimed as properties of others Intel has the Right Processor to meet your Mobile Needs Intel understands that mobile users have unique needs and has developed different processor technologies to meet these different needs. Purpose-built computing device for ultra-mobile users Puts the full Internet experience in your pocket Mobile Internet Devices Great companion or starter device for easy- access to the web Designed for simple Internet-focused activities Netbooks Complete mobile PC – best choice for most customers Provides the richest, most complete mobile experience Notebooks

23. Intel Confidential *Other names and trademarks can be claimed as properties of others The Netbook Platform for ‘08 enables a simple and affordable platform for Internet-centric usage models Classmate PC Category is a sub-set of the Netbook Platform for ‘08 that is focused on a specific Usage Model area (Education) Kid/Classroom Friendly ID Rugged Design Water Resistant Keyboard Custom Education Software Intel-powered Classmate PCs - purpose-built for education

24. Intel Confidential *Other names and trademarks can be claimed as properties of others Advanced Internet CreativityGamingEntertainmentProductivity Simple internet Netbook usage Upload photos or video Maintain a blog Watch HD video Download video Create photo albums Digital Content Creation Create SD or HD videos Edit photos Play main- stream games LAN parties Play RPG/FPS games MMORPG (online) games Rip a CD Watch a High-Def movie Stream media Watch a DVD Maintain a budget Taxes Word processing Complex school projects A netbook is not a notebook replacement Notebook usages and more…

25. 25 Intel Confidential *Other names and brands may be claimed as the property of others. All dates, plans and features are preliminary and subject to change without notice. What’s Different Size Usage Target Users Price Weight Battery Life Wireless MID & Netbook Positioning Intel® Atom™ Microarchitecture Primarily Linux*, Some Windows* Mobile Internet Devices Netbooks Simple and affordable Internet- use The Best Internet experience in your pocket Positioning 4.5”-7” screen (most <6”) “In hand” usage Those who want access to full internet on the go - Gen Y, Active Parents and Mobile Professionals >$400 As light as ~250g As long as ~6 hr WiFi + WWAN, GPS, BT 7-10” screen “Sit down” usage (1) Introduction to computing for 1st time buyers/users (2) Secondary device for Internet use Target $250 SPP As light as ~2lbs As long as 4+ hr WiFi Intel® Atom™ Microarchitecture Linux* and Windows* What’s The Same Technology OS Device Examples