1. It’s Not About the Hot Dog Cindy Gautreaux Southern Methodist University gautreaux@smu.edu 214-768-1844

2. Who should market library services? Reference Librarians? User Education staff? Financial Officers? Vendor Liaison for Serials-Acquisitions? Music Catalog Librarians? Information Commons Technology Coordinators?

3. “Ask a Librarian” Stats

4. “Ask a Librarian” sticky notes distributed during finals coffee breaks

5. MARKETING GOALS Take advantage of every opportunity on campus to participate with a library booth – new student orientation, prospective student visits - Don’t forget the parents! Create library events that attract students Tout the new services without forgetting the old

6. Welcome Tent (held 1 st two days of fall semester)

7. “Ask a Librarian” book bag tags

8. Student Book Bag Tags

9. Club Fondren Coffee Breaks

10. Partner with vendors and local restaurants to provide free snacks and energy drinks

11. Late night breakfasts – pancake night!

12. And lots and lots of coffee!

13. New Student Orientation

14. Sometimes we might have too much fun ….

15. Dream Team!

16. Brochure included in all packets

17. Campus Map

18. It’s Not About the Hot Dog!

19. 4 th Annual National Library Week Cookout

20. Cookout committee members wore t-shirts with this year’s slogan Vendor/Publisher Liaison for Serials-Acquisitions Music Catalog Librarian Digitization Specialist

22. Library Services Tent

23. Students I would like to steal from UTD

24. Services Mobile version of catalog Discover SMU Libraries (new discovery layer for traditional library catalog) Ask a Librarian KIC Book Scanner New Student Multimedia Center New wireless courtyard

25. Summary Identify staff who want to help promote services – regardless of title/position Seek out all opportunities on campus to participate with a library services booth Create events to attract students, faculty and staff Don’t forget the parents!