1. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 CISCO BORDERLESS NETWORKS Solid Foundations for Future Proofed Performances David Baudrez Vertical Sales Manager Cisco Africa - Levant Cisco 2010 Innovation Tour

2. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Market Transitions MobilityVideo Workspace Experience Mobile Devices IT Resources 1.3 Billion New Networked Mobile Devices in Next 3 Years 60% of All Cisco Network Traffic Today Is Video Blurring the Borders : Consumer ↔ Workforce; Employee ↔ Partner Anyone Anything Anywhere Anytime ↔

3. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Changing Environment; Shifting Borders IT Consumerization Device Border Mobile Worker Location Border Video/ Cloud IaaS,SaaS Application Border External-Facing Apps Internal Apps

4. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Same Challenges, Increasing Complexity Manage Scalability, Availability, Performance, Security and Manageability Across Non IT Controlled Environments Scalability ThenNow: Linear: Multi-Dimensional Location Device Application PerformanceSecurityManageabilityAvailability

5. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Securely, Reliably and Seamlessly The Transformation New Borderless Organization AnyoneAnything Anytime Anywhere Borderless Experience Person to Person Person to Device Device to Device Employee, Partner, Customer, Communities Work, Home, On the Go… Always Works, Instant Access, Instant Response

6. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 New Technical Architecture Approach Redefine the Control Plane Decoupling the software from the hardware so that you can quickly / flexibly turn on services and protect the investment Converge systems and services so you have the consistent platform to build on Policy as the way to implement, automate and unify services Borderless Networks Software Hardware StorageNetwork Compute

7. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 The Borderless Network Services Business Innovation Customer Experience Lowest TCO Video-Ready  Rich-media applications  Medianet enabled  Application optimization Operational Excellence  Greener technology  Operational Simplicity  Rapid ROI with Investment Protection Branch Compute  Virtual Services “On-Demand”  Customized Applications  Cloud extension

8. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 Streaming video / Digital Signage High-scale Webex and desktop video collaboration TelePresence to Mid-Size Branch Offices Secure IP Video Surveillance Medianet Network-Optimized to Deliver Rich Media Applications Rich-media Services with medianet o Video-Ready Media Engine (PVDM3) o Scalable audio-conferencing o Increased Video Storage (Up to 1TB per module) o Multi-Gigabit Fabric for hi-performance connectivity o WAN Optimization and Application Acceleration Video-Ready Hi-Touch Collaboration Physical Security High-scale Collaboration and Training Content Delivery

9. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Branch Compute Resources Cisco Services Ready Engine o Service modules with integrated general purpose compute & storage in small, router integrated footprint o Range of virtualized services and applications to meet branch needs o Centralized deployment and management of services with flexibility to change without truck rolls Network Integrated Vertical Applications Virtualized Services Integrated Compute and Storage Centralized Management Any Service, Any Branch, Any Where Server Virtualization Survivability for Cloud / Data Center Network, Security and Collaboration Services Optimized Branch Experience Network-aware Lean Applications Server ConsolidationBusiness Continuity

10. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Operational Excellence Operational Efficiency through Innovation o Remote deployment, management and monitoring o EnergyWise Support with configurable slot controls o Field upgradeable motherboard for performance growth o Increased redundancy across portfolio o Single Universal IOS Image with Cisco IOS 15.0(1)M New Business Innovations Drive Lowest TCO and Operational Simplicity No Truck Rolls! Try before Buy license. Energy Efficiency and Savings Hardware Re-usability with Investment Protection Business Uptime Business Agility and Responsiveness Over 50% in Energy Savings 90% legacy modules and HWICs. Business Continuity

11. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Introducing Cisco ISR Generation 2 It’s Not Just About WAN Connectivity Anymore Cisco Integrated Services Routers (ISRs) 3G Wireless Network Analysis Run Applications on ISR with AxP Module WirelessIntegrated LAN Switching Voice Services Advanced SecurityWide-Area Application Acceleration

12. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Embedded Security Introducing Cisco new Generation Switches Beyond Simple Port Connectivity Cisco Catalyst Intelligent Switching Predictable and Reliable at High Performance Advanced Services Integration IP Telephony Integration Scalable and Manageable Cisco IOS Consistency POE+ GE POE+ MACSec NAC Flexstack Stack Power 10GE Energywize+ WQoS

13. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Introducing Cisco ASA 5500 Series Industry First Scalable, Multi-Function, Feature Rich Appliance  Multi-layer packet and traffic analysis  Advanced application and protocol inspection services  Network application controls  Advanced VoIP/multimedia security  Flexible user and network based access control services  Stateful packet inspection  Integration with popular authentication sources including Microsoft Active Directory, LDAP, Kerberos, and RSA SecurID  Real-time protection from application and OS level attacks  Network-based worm and virus mitigation  Spyware, adware, malware detection and control  On-box event correlation and proactive response  Low latency  Diverse topologies  Multicast support  Services virtualization  Network segmentation & partitioning  Routing, resiliency, load-balancing  Threat protected SSL and IPSec VPN services  Zero-touch, automatically updateable IPSec remote access  Flexible clientless and full tunneling client SSL VPN services  QoS/routing-enabled site-to-site VPN Firewall with Application Layer Security Access Control and Authentication IPS and Anti-X Defenses Cisco Intelligent Networking Services SSL and IPSec Connectivity

14. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Best of Breed Products Products Working Together Architectural Design Comprehensive Solution Systematic Approach New architecture based value proposition: Cisco Smart Business Architecture Cisco ® Integrated PlatformsFrankenstein Networks With Voice, Wireless, Video, WAN Optimization, and Switch vs. 35% lower TCO Architecture without complexity: It works + Single system support  20% longer lifecycle with feature upgrades and extension  50% higher IT efficiency: Easier to install and maintain

15. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Expect Get Save MORE Borderless Network From Your Increase Productivity Focus on Strategic IT Superior Customer Experience Optimize Costs Single Point of Service Your Solid Foundation for future proofed performances

16. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 16 Cisco Innovation Tour 2010 Casablanca Dakar Douala Cape Town Durban Johannesburg Lagos Abuja Accra Kampala Tripoli (Ly) Tunis Alger Addis Abeba Beirut Tripoli (L)