1. 1.800.272.3900 | www.alz.org 0

2. 1 > Alzheimer’s disease is fast becoming one the greatest medial challenges facing American’s today  6 th leading cause of death in the U.S.  5.3 million Americans live with Alzheimer’s  Entire family is impacted with an estimated 10 million caregivers today.  Baby boomers are entering the age of greatest risk skyrocketing to 16 million by mid-century > Our employees are impacted  Individuals at risk  Rise in elder caregivers causing lack of productivity Why We Joined

3. 1.800.272.3900 | www.alz.org 2 > Goal:  Raise awareness among the target audience of people over 65 and physicians about the 10 Warning Signs, the importance of early detection and early diagnosis, and seeking more information. > Objectives:  Increase the number of people aware of Alzheimer's disease symptoms.  Increase the number of people looking for information about Alzheimer's disease.  Increase the number of people talking to doctors about warning signs. Know the 10 Signs Campaign

4. 1.800.272.3900 | www.alz.org 3 > Have a helpful framework for understanding symptoms > An opportunity to build the right medical team > Access to existing medications that can provide some relief. > Participate in Alzheimer’s clinical studies to take greater control of their healthcare and benefit future generations. > Person diagnosed can participate in decision about treatment and care. > Plan for future care options, including identifying social and community resources to support independence as long as possible. > Access community resources through the Alzheimer’s Association or other organizations to find information and support > Enhanced safety and security Benefits of a Timely Diagnosis

5. 1.800.272.3900 | www.alz.org 4 1-877-IS-IT-ALZ alz.org/10signs CONTACT ALZHEIMER’S ASSOCIATION AT: