1. INCREASING REFERRAL RATES AT SWBH

2. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

3. WHY DID WE DO IT? Recommendation 11 or the Organ Donation Taskforce stated:

4. WHAT DID THAT INVOLVE? Buy in by the critical care nurse consultant to make the “away days” mandatory. Off site venue chosen. 5 days planned to accommodate 1/5 th of the staff at each event. Application to the RCA for CEPD points to encourage all clinicians to attend. Planning of agenda and booking speakers. Inviting donor families. Preparing presentations. Putting together case studies. Preparation of all paperwork. Designing certificates of attendance.

5. VENUE AND COST Central to Birmingham Modern and spacious Excellent food and refreshments including breakfast and coffee on tap! Meeting rooms with all IT equipment and facilities. £6898 + expenses and gifts

6. ORGANISING THE AGENDA Member of SWBH trust board to welcome each event Regional CLOD to present national/regional data at each event. Representation from NRC Midlands SNOD to present History of Transplantation Donor Family (different to each event) QMC SNOD to present media campaign – came to most events. John and I to do the rest!

7. AGENDA Tried to make interesting - It was a long full on day. Group work looking at case studies. Real life stories. NUH media campaign presentation. Dead or not dead quiz!

8. IMPACT ON REFERRAL RATES

9. IMPACT ON REFERRAL RATES DCD 12/13 – 45.3%13/14 – 62.3%14/15 – 83.6% The qt the 1 st 2 away days took place

10. CONSENTED DONORS

11. Actions to keep momentum and improve. SNOD to give quarterly reports at consultant meeting. SNOD and CLOD to review data at least once a month. Continued presence in house. Target areas doing less well: approach rate and approach with SNOD. Review all non BSDT cases. 2 ED away days planned to improve overall trust data.

12. ANY QUESTIONS?