2. Lighthouse Productions LLC Presents the ultimate new patient referral system The Lighthouse family

3. Relevant Demographics 1. 303,400,000 US Citizens 2. 54,000,000 without healthcare insurance 3. 40% go from 2 to 3 years between appointments (Cost) 4. 30% wait to see a dentist until they have a problem (Fear) 5. 30% are consistent with care and maintenance 6. This 30% is driven mostly by women (Mom) 7. Kids and Dad need direction in most cases 8. Women make 90% of healthcare provider decisions in the household. approximations

4. A Revealing Survey Of 250 qualified fee for service patients surveyed The questions???? The questions???? When looking for or deciding on a dentist what do you rely on……. When looking for or deciding on a dentist what do you rely on……. Yellow pages? Yellow pages? Friend (WOM)? Friend (WOM)? Internet Internet Mail Mail TV or Radio TV or Radio High-touch market research expensive 222 Friend or Family Word Of mouth 14 yellow pages 11 internet 3 mail TV or Radio inexpensive

5. Referrals 101 81% of adults in the US rely on word of mouth for purchase decisions. 81% of adults in the US rely on word of mouth for purchase decisions. Word of mouth marketing as it applies to dentistry is referral marketing. Word of mouth marketing as it applies to dentistry is referral marketing. Your patients are marketers. Your patients are marketers. Educate your marketers and they (referrals) will come. Educate your marketers and they (referrals) will come.

6. Why people refer to you. People talk about your dental office for three reasons. People talk about your dental office for three reasons. 1. They like you or they like your work. 1. They like you or they like your work. 2. It simply feels good to talk about the results they have experienced. 2. It simply feels good to talk about the results they have experienced. 3. They are a part of your team, an insider. 3. They are a part of your team, an insider.

7. The 7 keys to an abundance of Referrals Motivation Motivation Message Message Rewards Rewards Referral cards Referral cards Patient orientation Patient orientation Consistency Consistency Creativity Creativity

8. Create a future of endless referrals by using the 7 keys to an abundance of them. Once again they are Motivation Message Rewards Referral cards Patient orientation Consistency Creativity The 7 keys create a bright and expansive future of referrals

9. Motivation Why do you want new patients? Why do you want new patients? Why does your team want them? Why does your team want them? Why do your patients want to refer? Why do your patients want to refer? Do the answers align? Do the answers align? If they align you will succeed If they align you will succeed Strengthen motivation and win Strengthen motivation and win

10. Message Your message will give your referral campaign wings. Your message will give your referral campaign wings. It is a very simple easy to remember phrase. It is a very simple easy to remember phrase. It motivates your patients to talk about you. It motivates your patients to talk about you. It directs the conversation productively. It directs the conversation productively.

11. Make it interesting and appropriate. Make it interesting and appropriate. If you reward your players properly they will do more. If you reward your players properly they will do more. Show gratitude, its right and its powerful. Show gratitude, its right and its powerful. Encourage, reward and win. Encourage, reward and win. Rewards Take care of your team and they will take care of you. Players: Staff/Patients/New Patients

12. Teach your staff and patients how to play the Referral Card and win!!

13. Play the card and win…

14. Patient Orientation Talk to your patients about referrals correctly and new patients will gravitate to you in greater volume! Talk to your patients about referrals correctly and new patients will gravitate to you in greater volume! If you know how to play the referral game your patients will play it with you. If you know how to play the referral game your patients will play it with you. Your patients want to refer, they simply need guidance. Your patients want to refer, they simply need guidance.

15. Consistency Your referral marketing action steps must be simple, fun and easy to follow Your referral marketing action steps must be simple, fun and easy to follow Have fun and stay on point. Have fun and stay on point. Keep it light and be effective. Keep it light and be effective. Be repetitious and appropriate. Be repetitious and appropriate. Create momentum. Create momentum. Keep playing the game and win. Keep playing the game and win.

16. A Momentum of referral flow is achieved as a result of consistent application of the 7 keys

17. Creativity Keep your referral game fresh Keep your referral game fresh Make it fun and interesting as well as professional Make it fun and interesting as well as professional If you are remarkable people will remark if you are boring they will be snoring If you are remarkable people will remark if you are boring they will be snoring Give your staff and patients new tools all the time. Give your staff and patients new tools all the time. Lighthouse will keep you and your team playing the referral game creatively Lighthouse will keep you and your team playing the referral game creatively

18. Lighthouse guides you to an abundance referrals 1. We are talking to the patients you are looking for 2. We read everything on referral marketing 3. We consistently survey the market 4. We dig deeper on this subject than any marketing company connected to your profession 5. We provide the expertise, education, graphic design and printing ( one stop shop for your referral needs) 6. We will burn the Midnight oil to provide the guidance you need to succeed. 7. We hit the road, we come to you not the other way around Lighthouse Productions LLC

19. Your referral marketing program The program is brought to you and your team. The program is brought to you and your team. The 7 keys are fully installed through an exact process. The 7 keys are fully installed through an exact process. 4 sets of beautiful referral cards covering the four seasons will be delivered quarterly. 4 sets of beautiful referral cards covering the four seasons will be delivered quarterly. 24/7 referral marketing advisory service 24/7 referral marketing advisory service A consistent flow of information and communication designed to keep your teams attention on the game. A consistent flow of information and communication designed to keep your teams attention on the game. Net result is 1. an increased flow of referred new patients. 2. An A+ referral marketing system that will be a valued added fixture in your business. 3. Your staff will be much better marketers and will have more certainty on creating abundance in your business as well as their own lives. Net result is 1. an increased flow of referred new patients. 2. An A+ referral marketing system that will be a valued added fixture in your business. 3. Your staff will be much better marketers and will have more certainty on creating abundance in your business as well as their own lives. PowerPoint training tools, hard copy training manuals and Microsoft word docs with editing capability. PowerPoint training tools, hard copy training manuals and Microsoft word docs with editing capability.

20. Lighthouse productions LLC Jeffrey Simms Managing Director Off 727-562-9571 Cell 727-674-5172 Off 727-562-9571 Cell 727-674-5172 lighthousereferrals@gmail.com www.newpatientreferrals.com