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Published byKory Bridges Modified over 9 years ago
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Polytechnic Institute of NYU SPRING’09 Travel Search Engines
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1 of 13 Outline Intro Threats for agents E-commerce SideStep Yahoo! FareChase Conclusion
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2 of 13 Intro Old model: Travel agents System used: GDS,designed by airlines. E-commerce model: First B2B Travel agents’ main source: airlines commission Airlines were looking how to reduce payments Solution - new channels: Web sites, call centers Benefit: reach travelers directly
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3 of 13 Traditional Model
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4 of 13 New Model
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5 of 13 Threats for agents Disintermediation (airline companies) Reintermediation (Cybermediaries)
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6 of 13 E-commerce Products are sold effectively over the Web Many travel Web sites were established Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline.
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7 of 13 What is Metasearch?
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8 of 13 Top 9 Travel MSS
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9 of 13 SideStep SideStep - the traveler's search engine Type: Metasearch engine Income: Advertising and referral fees Alliances with leading travel marketers
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10 of 13 SideStep strategy Acquired TripUp Acquired TravelPost The Trips Facebook application The Extended Info application SideStep toolbar
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11 of 13 Yahoo! FareChase Yahoo! FareChase – online travel search engine Type: Metasearch engine The site provides useful search tools
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12 of 13 YFC advantages FareChase is the default search engine Travelocity booking engine still avaliable Fourth largest travel aggregator
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13 of 13 Conclusion Get new and save existing customers Branding issues Continuous improvement
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Thank You! Any Questions?
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