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ANTICIPATE AND PREPARE: Why and How to Manage A Crisis Before It Happens
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DEFINITION OF A CRISIS Specific, unexpected events that create high levels of uncertainty… and create a threat or perceived threat to an organization… which can have significant negative consequences
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Natural Disaster Man-made Crisis Sudden Crisis Smoldering Crisis
TYPES OF CRISES Natural Disaster Man-made Crisis Sudden Crisis Smoldering Crisis
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CRISIS IN THE HEADLINES
Penn State According to the “Washington Post”… other scandals at colleges in 2011 ended the careers 8 college Presidents
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Key Questions Do you have a designated crisis management team?
Do you have a crisis management leader? Does the team have regular meetings? Who is on the team? Does it include high level administration officials? Does it include consultants in the law, PR, human resources, security or technology? Do you have a crisis management plan? Do you practice that plan? How often do you practice the plan?
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Higher Education Crisis Management Survey
One quarter of colleges and universities have NEVER tested their campus crisis plan Only half of the colleges and universities that have a plan… tested it in the last year 50% of those institutions surveyed have had a crisis on campus during the past year The largest obstacles to executing a crisis test were TIMING, PARTICIPATION, BUDGET and SECURING CAMPUS WIDE BUY-IN
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PREPARING FOR THE WORST
Develop a Crisis Plan Create a Crisis Team Practice
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Remember Don’t Ignore Don’t Wait Don’t Make the Media the Enemy
Don’t Just React Don’t Use Jargon Don’t Guess
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TECHNOLOGY AND CRISIS MANAGEMENT
New Technology Presents Potential Risks The impact of Social Media on a Crisis Communications
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Evaluate What went wrong? What went right? What was the strategy?
Did it work?
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CRISIS RESPONSE Move Fast Decide What To Say Speak With One Voice
Tell The Truth Tell Your Friends First Reach Target Audience
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Potential Impact Credibility Integrity Image and Reputation
Fundraising
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Anticipate and Prepare: Why and How to Manage A Crisis Before It Happens
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