1. Intellectual AssetsUtilityNeedsTarget group(s) Packaging PartnersIntermediaries FundingKey Resources Utilisation Hypothesis

2. Project Name Researchers: Innovation Advisor: Date:

3. Utilisation Hypothesis Intellectual Assets Questions: What assets are included? Who owns them? Do others have claims on them? How unique are these assets?

4. Utilisation Hypothesis Target Group(s) Questions: Who has a need? Whom will it benefit?

5. Utilisation Hypothesis Needs Questions: What problem for the target group can we solve? What need is there for this solution? Do other solutions exist that are simpler?

6. Utilisation Hypothesis Utility Questions: What utility can be created? What opportunities can be offered? In what ways are these better than existing ones? What becomes better and how?

7. Utilisation Hypothesis Packaging (Text and Drawing) Questions: How do we package our assets in order to deliver/transfer utility? Service? Goods? How is it distributed? Questions: Who can help deliver/transfer utility? Suppliers? Retailers? Consultants?

8. Utilisation Hypothesis Partners Questions: Who can help deliver/transfer utility? Suppliers? Retailers? Consultants?

9. Utilisation Hypothesis Intermediaries Questions: Who do we need to go through in order to reach our target groups? User associations? Procurement companies?

10. Utilisation Hypothesis Funding Questions: How can the innovation process be funded? Step by step?

11. Utilisation Hypothesis Key Resources Questions: Who are vital in order to accomplish the project? Is all the equipment necessary available?

12. Intellectual AssetsUtilityNeedsTarget group(s) Packaging PartnersIntermediaries FundingKey Resources Utilisation Hypothesis