1. Online Marketing: A Tactical Guide Pt. I Thomas McClintock, COO NSI Partners

2. Goal: Parents through the door

3. 4 Problems to Solve Traffic Compelling Content Calls to Action Mobile 1 23 4

4. Traffic  Target your content to an audience likely to share  Participate in the communities where your audience already gathers  Make your site’s content SEO-friendly

5. Traffic  Use Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. to share your posts and find new connections  Monitor your traffic and pay attention to the results  Add graphics, photos and illustrations

6. Traffic  Incorporate great design into your site  Enable subscriptions via feed + email  Survey your readers  Add value

7. About the Conference For information about the 2012 Adventist Education Teachers’ Convention, August 5-8, 2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit: http://www.nadk12teachersconvention.org