1. Telling the Nourish Story: It’s more than just a tweet. @nourish_intl: this session is amazing #SI2015 #NourishYourself

2. Session Overview ➢ Introduction to Storytelling and Marketing ➢ Why and basic principles ➢ How to use the Nourish Brand and create a brand for your chapter ➢ What is happening in terms of marketing innovation? ➢ How does this apply to me?

3. Your Chapter ➢ Why would you market your chapter? ➢ How can you market your chapter?

4. Your Ventures ➢ Why would you market your chapter? ➢ How can you market your ventures?

5. Your Project ➢ Why would you market your project? ➢ How can you market your project?

6. It’s all about YOU! ➢ What are your biggest challenges? ➢ What do you want out of marketing? ➢ What do you need out of marketing? ➢ What do you need from NIIO?

7. WHY | HOW | WHAT ➢ Objective ➢ Marketing ➢ Branding ➢ Advertising

8. Communication Be-Attitudes ➢ BE... ➢ Consistent ➢ Relevant ➢ Measurable ➢ Timely ➢ Respectful

9. The Marketing Mix

10. Questions

11. Story

12. Identity

13. Nourish International ➢ Branding Guidelines Branding Guidelines ➢ Align your chapter’s branding with the International Office! ➢ Check out our nourish.org website, Social Media pages, blogs, and newsletters for examples of correct branding

14. Nourish International ➢ Marketing Kit for Chapters ➢ Chapter websites ➢ Flyers ➢ Presentations ➢ Social media plans ➢ More chapter-friendly style guide

15. Questions

16. Your Chapter ➢ What’s your brand?

17. Market ➢ Chapter manual pg. 41

18. Strategy ➢ Audience ➢ Place ➢ Time ➢ Cost

19. Brand Management

20. Questions

21. Digital ➢ E-newsletters ➢ Websites

22. SEO #1!!!

23. Social

24. Outbound vs. Inbound

25. Native Advertising

26. Co-Creation + User- Generated Content

27. Guerilla

28. Viral

29. Texting/Messaging

30. Values ➢ Transparency ➢ Engagement ➢ Visual ➢ Data-Driven ➢ Personal, Relationship-based

31. Is this thing on? ➢ How do you know if your marketing efforts are working?

32. Questions