1. Lodging Industry Organization

2. Review of levels of service …. Full service--- full service,convention, luxury, resort, extended stay, condominium Limited service--- limited service budget Specialty accommodations--- conference, lodges, bed and breakfast, hostels,campgrounds Institutional housing--- institutions, senior housing

3. Other categories: Location Ownership and Management Affiliation Size and Price

4. Location 5 Main Locations: Center city -close to downtown Suburban -more by homes and shopping Highway -as highways advanced, need for lodging along highways Airport -in or near airport Resort -very popular place for lodging

5. Ownership and Management 1.Independent 2.Chains 3.Franchises

6. Chain Hotels A business that has one or more location under the same name and the same ownership.

7. Hotel Management Hotel management is the day to day running of the hotel

8. Referral System A group of independent hotels that creates a central office for reservations and marketing.

9. Affiliation group or consortium Same as a referral system

10. Size and Price Small-----1-50 rooms Midsize -----51-200 rooms Large -----201 or more rooms

11. Price 5 categories of price: 1.Luxury 2.First-class 3.Midrange 4.Economy 5.budget

12. Rack rate-----official rate for one night’s lodging at a lodging property Room rate-----price actually charged to a guest for one night’s lodging.

13. Lodging Market Market------all the people who could potentially buy what you are selling Market segment-----a subgroup of a larger market----has similar needs and wants for the product that you are selling

14. 6 Major Market Segments Business---company pays for their expenses Conventions and Meetings -going to a specific convention or meeting Leisure ---traveling on vacation Budget —looking for cheapest accommodations Long-stay ----need accommodations for 5 or more days Special ---have special arrangements for low rates (airlines, government, military) ‏

15. Target market------focusing on the needs of just 1 market Guest mix ------is the percentage of each segment that is staying at a lodging property. (some may specialize in leisure, or business, etc.

16. 10 Functions in the Lodging Business 1.Front office 2.Housekeeping 3.Purchasing and receiving 4.Management 5.Marketing and Sales 6.Human Resources 7.Accounting 8.Security 9.Safety and Emergency Procedures 10.Engineering

17. Lodging and Foodservice Vending machines Full service restaurants Casual dining Snack shops Room service Cocktail lounges

18. Meal plan------meals that are included in your room rate Lodging concept-----is the whole idea of the lodging property or chain. Includes the theme, target market, décor, ambience, and level of service.

19. Assignment Lodging Industry Organization Get with a partner or Group Search the internet for 1 example of each lodging industry category and sub category –15 examples Label each category and include a picture and description of each Create a power point or poster Due