1. The Business Plan- Creating and Starting the Business

2. Planning Business Plan What is the business plan?
Always being updated
What is the business plan?
Like a road map
Who should write the business plan?
Advice
Resources

3. Scope and Value of Business Plan
Three Perspectives
Entrepreneur
Customer
Investor
Depth and detail
Advantage to entrepreneur

4. Business Plan First Draft Evaluating Groups Presenting the Plan
Suppliers
Customers
Capital suppliers
Investors
Presenting the Plan

5. Information Needs Three major areas Market information Operations
Market size
National/local trends
Operations
Location
Manufacturing
Raw materials
Equipment
Labor skills
Space
Overhead
Financial
Benchmarks

6. Business Plan
Using the Internet
Resources

7. Writing the Business Plan
Introductory Page
Basic information
Executive Summary
Length
Introduce business concept
Key concepts
Facts, where needed
Exit strategy?

8. Writing the Business Plan
Environmental & Industry Analysis
Environmental
Economic
Regulatory
Technological
Social
Industry Analysis
What is the market?
Industry demand
Competition

9. Writing the Business Plan
Description of Venture
Mission statement
Key elements of products or services
Location and size
Personnel and office equipment
Background of entrepreneurs
History of venture

10. Writing the Business Plan
Production Plan
Subcontractors
In-house

11. Writing the Business Plan
Operations Plan
Marketing plan
4 P’s
Market research for forecasting
Organizational plan
Assessment of Risk
Financial plan
Three statements
Appendix

12. Using & Implementing the Business Plan
Using the Plan
Guide through the first year
Is planning necessary?
Contingency plans
Implementing the Plan
Inventory control
Production control
Quality control
Sales control
Disbursements
Updating

13. Why Businesses Fail Goals are unreasonable Goals are immeasurable
Lack of entrepreneurial commitment
Lack of experience with type of business
No sense of potential threats or weaknesses
No customer need was established