1. Starting point We had: Prototype / Technology Test Market Feedback of First Customers 2 Patents Basic Team Some Business Know-How Fun… We needed: Legal Company Business Plan Start Money / Investors Offices / Labs Production Rooms Founders Team

2. Starting point Easy to get: We needed: Legal Company Offices / Labs Production Rooms

3. Starting point We needed: Business Plan Start Money / Investors Hard to get:

4. Starting point We needed: Founders Team Most important: which never gives up, and sticks together in any situation

5. Factors for Success

6. Fruitful Environment (Munich…) Good Human and Financial Resources Good External Support Talk to your Customers (internet marketing is not enough…) Patience and Persistence The TEAM Do it!

7. External Support MBPW: Munich Business Plan Competition – 1. rank 2001 ODEON: help from students within the MBPW FLÜGGE: support program of bavarian government Nothing else than selling our Products

8. External Support: MBPW 2000/2001 Münchner Business Plan Wettbewerb 2001: Competition of 167 Teams Seminars Jour Fixes Competition, Team Building! Complex Network of Advisors, Consultants, Investors (for free) Screening of Business Angels, Start-Funding Publicity Attention at the University Business Plan