1. Sales Training 3/15/2013 Owner : JOCA Cypress Confidential TI UCD90160 vs. Cypress PSoC 3 Power Supervision Applications More Rails on a One-chip Solution

2. 2 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY TI UCD90160 Overview TI UCD90160 is a 64-pin, 16-rail power supply sequencer and monitor featuring : 12-bit ADC with 0.5% internal Vref and sampling rate of 400 µs for all rails Closed loop margining for 10 rails 4 programmable OV/UV thresholds per monitor Non volatile Flash based fault entries (x12) JTAG and I2C/SMBus/PMBus interfaces TI UCD90160 finds application in : Industrial equipment Telecommunication and networking equipment Servers and storage systems Any system requiring sequencing and monitoring of multiple power rails TI UCD90160 is a fast power sequencer and monitor backed by TI’s expertise in power management solution TI UCD90160

3. 3 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY Challenges Using TI UCD90160 1. Increased # of power rails increases costs and decreases system reliability Newer designs have 20+ power rails that require 2+ TI UCD90160s for sequencing and voltage monitoring Additional functions like current monitoring, temperature sensing etc. require more TI UCD90160s and/or other ICs Higher # of ICs increases the # of PoFs which reduces the system reliability 2. Power rails demand better accuracy than 1% Accurate voltage and current monitoring is critical to system reliability Latest FPGAs and DSPs have low-voltage rails (<1 V ) requiring sub-0.5% monitoring accuracy TI UCD90160 has a low internal VRef accuracy which leads to a low ADC monitoring accuracy (>1%) 3. Each board requires complex customization Each design has different number of power rails needing different functionality on each rail TI UCD90160 has an inflexible I/O system that limits customization PSoC 3 solves these problems Supports up to 32 power rails per chip, 2x that of TI UCD90160, and integrates more functions on the same chip; Reduces BOM cost and # of PoFs Monitors voltage and current with 0.26% accuracy Creates customized power rail configurations PSoC 3 provides a One-chip, Customized, Reliable Power Supervision Solution Each server would require 2-4 TI UCD90160s Rack Mounted Servers

4. 4 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY TI UCD90160 vs. PSoC 3 FeatureTI UCD90160PSoC 3 CY8C36xxxxx Sequencer – # of Rails16Up to 32 ADC – # of Voltage Inputs16*Up to 32 ADC – Accuracy ( @ 1.8V)>1%0.26% ADC – # of Current Inputs16*, using external analogUp to 24 OV/UV Comparator – # of Rails6Up to 32 Trim/ Margin- # of Rails10Up to 24 Fault LoggingFlash (up to 12 faults)EEPROM (up to 62 faults) Host Communication InterfacesI 2 C, SMBus, PMBusI 2 C, SMBus, PMBus, SPI etc. Device Package64 VQFN48 QFN, 48 SSOP, 68 QFN, 100 TQFP Additional IntegrationNone Analog or digital temp sensors, fan control, I2C mux, logic functions etc. The indicated parameters are in the perceived order of importance * These inputs are shared. Both voltage and current monitoring can not be implemented simultaneously on the same pin Owner : JOCA

5. 5 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY Customer Objections to Adopting PSoC 3 over TI UCD90160 “The design only needs support for < 16 rails” PSoC 3 solution is customizable and can be used to support just the required # of rails Flexible I/O system allows the remaining pins to be used to integrate functions like temperature sensing, fan control, I2C mux etc. “TI UCD90160 is a cheaper solution” PSoC 3 solution can integrate other functions that would have required separate ICs PSoC 3 has been able to reduce BOM costs by 50% in certain design wins “Previous design was using TI UCD90160” / “More familiar with TI UCD90160” PSoC 3 offers better features and performance than the TI UCD90160 Easy-to-use ‘ Drag and Drop’ implementation on PSoC Creator and supporting training modules allow for easy migration

6. 6 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY Sales Cautions for PSoC 3 32x and 34x PSoC devices have a lower ADC accuracy These devices have a 1% reference voltage accuracy (as opposed to a 0.1% accuracy for 36x and 38x devices) This leads to a lower ADC accuracy rating between 0.6% to 1% which is still comparable to other devices in the market

7. 7 Owner : JOCA Cypress Confidential Sales Training 3/15/2013 CYPRESS INTERNAL USE ONLY PSoC 3 Design Win Example – Desktop Network Switch App Notes: Fan Controller, Voltage SequencerFan ControllerVoltage Sequencer Kits: PSoC 3 Kit (CY8CKIT-030)PSoC 3 Kit PSoC Power Supervisor Kit (CY8CKIT-035)PSoC Power Supervisor Kit PSoC Thermal Management Kit (CY8CKIT-036)PSoC Thermal Management Kit Design Challenges Improve system reliability while reducing component count Support non-standard POLs Support analog temperature sensor like RTDs PSoC Solution Reduces 8 ICs to 1 IC which eliminates 7 PoFs Supports non-standard POL converters Integrates analog front end for RTD temperature sensors PSoC Value Suggested Collateral TI UCD90160 Block Diagram Competition PSoC One-Chip Solution Power Supervisor Components Host PMBus 4 8051 MCU 8 Voltage Sequencer Trim/ Margin Fault Detector Power Monitor POLs/ Regulators 8 8 4 7 POL Enables Voltage Current EEPROM Flash SRAM Power Good Fan Control ADC + PGA 2 Vref M U X RTD IDAC 2 Desktop Network Switch by HP With sequencing and monitoring for 8 power rails, fan control for 2 fans and RTD temperature sensing