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The Power of Direct Mail Celia Bassols November 6, 2009.

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Presentation on theme: "The Power of Direct Mail Celia Bassols November 6, 2009."— Presentation transcript:

1 The Power of Direct Mail Celia Bassols November 6, 2009

2 The Direct Mail Formula Yearly Americans spend $393 billion in response 98% of households collect, assess, and sort mail daily 77% sort the mail immediately 57% households check email weekly 42% of direct mail recipients prefer to respond online

3 Message Right Person Right Message Right Time Right Delivery Right Images Right Call To Action

4 Message Connect to your message with passion Reinforce the message through real stories to move the reader Use visuals to reinforce copy State and restate your commitment to the mission/goals of the program Building a campaign takes time, but does build upon itself

5 Direct Mail Effectiveness

6 The Value of an Integrated Approach

7 Making It All Work Together Don’t Forget the Basics Maintain Cross-Channel Consistency Drive Results with Multiple Channels Segment, Prioritize, and Profile Your Customers Don’t Forget Internal Communications

8 Questions?

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