1. Donor Motivation and Retention Module -3

2. Why Donor Motivation and Retention Ideally - Voluntary Donation Donors are sometimes apprehensive towards blood donation. Donors are unlikely to return if they are not adequately motivated. Conditions be safe, pleasant and convenient Friendly and Tactful approach

3. Avoid Unhygienic environment Crowding of room Long waiting hours Lack of privacy Inadequate explanation of information Inadequate provide refreshments for donors

4. Donor Motivation Activity – 1 Brainstorming

5. Strategies for Donor Motivation Ensure confidentiality Present yourself in a professional manner Be informed Acknowledge previous donations Put the donor at ease during pre-donation counseling

6. Strategies for Donor Motivation Clean and easily accessible location for blood donation Be sensitive towards donors feelings Don’t ignore the donor by chatting with other staff Thank the donors Personal attention

7. Donor retention Donors will only return if they receive a favorable impression of the service. Follow-up of blood donors If they are deferred temporarily it is important to indicate when they may return to donate blood.

8. Activity - 2 Role play on Donor Retention and Motivation

9. Donor Education Educate donors knowledge, attitudes and beliefs. Motivate for voluntary donation Ensure donor understand the importance of safe blood

10. Voluntary Donors If the donor has agreed to donate blood – twice to four times a year for men – three times a year for women Has donated blood in the last year, when called upon No past history of fainting during Blood Donation

11. Blood donor Records Personal details Details of Medical Examination Medical history Assessment made during the health checks at previous donations Mandatory Test results Details of to whom the blood was used

12. Follow up with the donors Refer to medical history and history of previous donations Inform donor of recommended follow-up.