1. PRIVATE LABEL “STOP” Abhilasha paul Sunaina Jhakkar Puneet Khurana

2. Ansoff Matrix for Stop Market Penetration Product Development Market Development Diversification Existing Products New Products Existing Markets New Markets Stop is going to grow by tapping new markets with existing products. It falls in the category of Market Development.

3. Merchandise mix- STOP PRODUCTSVARIETYFABRICPRICE (Rs) Men’s shirtStripesCotton with mixed fabric (499-1299) 499, 599, 699, 899, 999, 1099, 1199, 1299. Horizontal stripes (Easy care) 899, 999 Dobby899 Chambrey899, 1199

4. PRODUCTSVARIETYFABRICPRICE Men’s t-shirtPlain (printed) Cotton with mixed fabric 399-899 Polo neck (Stipes) Men’s trouserPlainCotton with mixed fabric (499-1299) 499, 1099, 1199, 1299.

5. PRODUCTSVARIETYFABRICPRICE BlazersPlainCotton with mixed fabric 2349 Men’s JacketsReversible(plain) Cotton with polyester Two-in one(Quilted) Polyester jackets with filling. Three-in one (plain) Cotton with polyester

6. Merchandise Mix

7. Perceptual Map Price (High) Price (Low) Casual Wear Formal Wear STOP!

8. Price Comparison ProductShirts (Rs)Trousers (Rs) T Shirts (Rs)Jeans (Rs) Stop499-1299 399-899- Peter England 599-1299899-1299599-6991099-1199 Kouton’s385-1050525-910240-540540-910 Charlie Outlaw 300-900499-900200-600500-900 John Miller599-1299699-1499--

9. Branding Decisions by Branding Decision Brand Brand Sponsor Decision Manufacturers Brand Brand Name Decision Corporate Name STOP!

10. Branding Options Review (3M Model) Could it justify a secondary brand? Could the product justify a new primary brand? Is there a usable primary brand? Does the Idea is of top priority? YesNoYesNoYes Existing Primary Brand Secondary Brand Existing Primary Brand Secondary Brand

11.  Brand name,  Excellent quality  Affordable price for masses  Complete offer in one store Customers Benefits

12. How we will do it?  Existing Brand image of “Shoppers Stop”  Through operational efficiency, this has been the key success factor for Shoppers stop over the years.  Bargaining prices from suppliers.  Leveraging brand image of Shoppers stop.

13. Average Selling Prices (Men’s wear)  Shirts  Super Premium: Rs 2323  Premium: Rs 1478  Medium: Rs 878  Economy: Rs 457  Low: Rs 317  Trousers  Super Premium: Rs 2870  Premium: Rs 1844  Medium: Rs 1185  Economy: Rs 548  Low: Rs 355 Source: Images Yearbook, 2009

14. Cities S.NoCity Population (000s) Income / Capita (USD) GDP Growth (% pa) 1 Mumbai20,924$1,18413.58% 2 Bangalore6,761$1,69313.37% 3 Delhi16,029$1,261 NA 4 Hyderabad6,550$1,3406.55% 5 Pune5,167$1,40513.58% 6 Chennai8,219$1,32811.88% 7 Kolkata15,736$97613.50% Source: Jones Lang LaSalle, 2008

15. S.NoCity Population (000s) Income / Capita (USD) GDP Growth (% pa) Koutons Stores Peter England Stores 8 Agra1,873$66210.76%112 9 Ahmedabad5,310$1,34013.28%54 10Allahabad1,336$1,00610.76%1 11Amritsar1,481$1,2722.67%3 12Bhopal1,739$1,2199.78%62 13Bhubaneshwar996$8552.91%51 14Chandigarh960$2,330NA14 15Coimbatore1,820$1,11911.88%2 16Goa798$1,81512.00%11 17 Guwahati979$1,7689.12%12

16. S.NoCity Population (000s) Income / Capita (USD) GDP Growth (% pa) Koutons Stores Peter England Stores 18 Mysore1,076$1,37513.37%1 19 Nagpur2,984$1,04713.58%15 20 Nashik1,550$79813.58%4 21Patna2,374$8398.70%178 22Surat3,991$1,21413.28%72 23Thiruvananthapuram1,146$2,17613.55%1 24Vadodara1,835$1,89313.28%1 25Varanasi1,372$67710.76%81 26Vijayawada1,337$1,1246.55%1 27 Visakhapatanam1,644$1,3686.55%1 Source: Jones Lang LaSalle, 2008

17. S.NoCity Population (000s) Income / Capita (USD) GDP Growth (% pa) Koutons Stores Peter England Stores 28 Indore2,076$1,0469.78%55 29 Jaipur3,120$1,2848.37%207 30 Jalandhar1,097$1,6092.67%2 31 Jodhpur1,103$1,1258.37%22 32 Kanpur3,371$81510.76%4 33 Kochi1,524$1,82913.55% 34 Lucknow2,693$1,33410.76%258 35 Ludhiana1,972$1,3362.67%53 36 Mangalore858$1,33413.37%2 37 Meerut1,679$73910.76%2 Source: Jones Lang LaSalle, 2008

18. Parameters for Selecting Markets  Men’s Population  Income Patterns  Consumption Patterns  Competitors Strategy  Cities with Existing Shoppers Stop stores  Presence of Mbo’s like Ritu Wears, Max and Chun Mun