1. Creating Award-Winning Products Multimedia Strategies

2. We’ve Always Done It This Way b Keep up with the “Joneses” Competition moving to online deliveryCompetition moving to online delivery Upper management dictate: we will keep up with technologyUpper management dictate: we will keep up with technology –CD products –Web products

3. We’ve Always Done It This Way b Multimedia is not the be-all and end-all Not always appropriateNot always appropriate Start smallStart small Add features laterAdd features later

4. We’ve Always Done It This Way b Multimedia is not paper Cannot simply copy existing materials and add multimedia “pizzazz”Cannot simply copy existing materials and add multimedia “pizzazz” Requires special skills to be developed or added to departmentRequires special skills to be developed or added to department Requires new processes to manage and complete developmentRequires new processes to manage and complete development Can cost a lot more to developCan cost a lot more to develop

5. We’ve Always Done It This Way b Web-based products are not CD products Cannot simply convert to web formatCannot simply convert to web format Multimedia on the webMultimedia on the web –What technology can we assume that user has? –What level of performance will highly motivated users tolerate?

6. Creating and Meeting Design Objectives b Objectives same as our paper-based products: Improve understanding and retention and maintain student interest in the materialImprove understanding and retention and maintain student interest in the material b Tools are different: InteractivityInteractivity AnimationAnimation VideoVideo AudioAudio

7. Creating and Meeting Design Objectives b Put navigation and content control into the hands of the users Adult learners want to be in control of their own learningAdult learners want to be in control of their own learning Improves users’ understanding and retention as they follow links that make sense to themImproves users’ understanding and retention as they follow links that make sense to them Design elementsDesign elements –Ball flags –Pop-ups –Discovery points

8. Creating and Meeting Design Objectives b Provide users plenty of opportunities to ensure they learned what they were expected to learn Vary types of questions to ensure users able to apply knowledgeVary types of questions to ensure users able to apply knowledge Design elementsDesign elements –Pre-tests –Practice –Exercises –Tests

9. Creating and Meeting Design Objectives b Use video, animations, and audio to redirect or recapture users’ attention Constant use of such features makes users “immune” to their effects and you can lose their focusConstant use of such features makes users “immune” to their effects and you can lose their focus “Unexpected” keeps users guessing and “wakes them up” at key points“Unexpected” keeps users guessing and “wakes them up” at key points Judicious use improves overall internet performanceJudicious use improves overall internet performance

10. Creating and Meeting Design Objectives b Make the interface a tool, not an obstacle, to learning Users should be able to learn the interface (how to navigate, where to find information) in momentsUsers should be able to learn the interface (how to navigate, where to find information) in moments Since audience is the same on so many of our products, should we design one Jeppesen standard for all products?Since audience is the same on so many of our products, should we design one Jeppesen standard for all products?

11. Creating and Meeting Design Objectives

12. b Make the interface a tool, not an obstacle, to learning Three products:Three products: –Three development tools –Three interfaces –Three purposes Better to ensure the interface meets the goals of the individual product and audience, than force a standard, as long as the interface meets the stated objectiveBetter to ensure the interface meets the goals of the individual product and audience, than force a standard, as long as the interface meets the stated objective

13. Hiring the Right Expertise b Required skills for team Project managementProject management Instructional designInstructional design WritingWriting MultimediaMultimedia Interface designInterface design Graphic developmentGraphic development Back-end programmingBack-end programming Testing/Quality AssuranceTesting/Quality Assurance

14. Hiring the Right Expertise b Retrain some existing personnel Writing for online presentationsWriting for online presentations Designing graphics for online presentationsDesigning graphics for online presentations “Programming” in HTML, Flash“Programming” in HTML, Flash

15. Hiring the Right Expertise b Instructional Designers Write objectivesWrite objectives Define lesson structureDefine lesson structure Identify building blocksIdentify building blocks Add motivatorsAdd motivators Design learning activitiesDesign learning activities Create effective test questionsCreate effective test questions

16. Hiring the Right Expertise b Multimedia Specialists Interface designInterface design –Look and feel –Buttons –Navigation Authoring toolsAuthoring tools TemplatesTemplates

17. Hiring the Right Expertise b Web Programmers “Backend” programming“Backend” programming –Ordering –Tracking –Scripting (JavaScript, PHP, etc.)

18. Hiring the Right Expertise b Building the Team and Defining Roles Quite a bit of overlap between what each team member thought he/she should be doingQuite a bit of overlap between what each team member thought he/she should be doing Where do you draw the lines between roles?Where do you draw the lines between roles? –Can writers change text without going through programmers? –Can writers change HTML? –Where do “programming standards” cross the line into instructional design?

19. Establishing a Quality Process b Planning Documents Training plansTraining plans Interface designInterface design Programming specificationsProgramming specifications

20. Establishing a Quality Process b Prototyping Sample lesson as soon as possibleSample lesson as soon as possible Usability testing on “real” usersUsability testing on “real” users Redesign before proceedingRedesign before proceeding

21. Establishing a Quality Process b Editing and Testing SME editsSME edits Quality assurance testsQuality assurance tests –Technical accuracy –Functional integrity Performance testing:Performance testing: –Browsers –Access speeds Usability testing (yes, again)Usability testing (yes, again)

22. Establishing a Quality Process b Maintenance Needs to be part of process from the beginningNeeds to be part of process from the beginning Plan for frequency and logistics of maintenancePlan for frequency and logistics of maintenance Updateability of web does not give permission to forego processUpdateability of web does not give permission to forego process

23. Results b Maneuvers b JeppChart Training b CFI Renewal