1. Creating Open Educational Resources By 'Creative Commons' Copyright Licensing Standard Mr. Pindar Wong Mr. Kevin Lau June 18 th 2011 E419, 4 th Floor, East Block EDB Kowloon Tong Educational Services Centre

2. Imagine... If we had Free Energy!

3. Imagine... If we had 'Free' Education!

4. Imagine... If we had Free Energy!

5. Overview Today's Agenda 09.30-11.00am – Introduction to 'Intellectual Property Literacy' and 'New Media' – Open Educational Resources (OER) Current Development of OER How to make use of OER in learning and teaching activities 11.00-11.15am Questions and Answers 11.30-12.30 Demonstration of CC

6. Objective of Today's Talk Empower you to create 'fearless works' ;) – Framework for reasoning about where we are Importance of – 'New Media' – language and forms of communication – 'Intellectual Property Literacy' Critical Thinking (Reading) and Your Rights and Responsibilities (Writing) For the Ipod generation – The race for 'attention'

7. Personal Opinion and Agenda 'Made in Hong Kong' – Here as a parent, volunteer and community service 1993 – Commercial Internet in HK 2001 – Island School Council – Chairman, English A-levels → IB 2003 – First Born 2006 – Second Born … Hmmm... 2008 – Creative Commons Disclaimer: Not a Registered Teacher

8. What is Literacy?

9. 'The ability to read and write' What is 'Digital' / 'IT' Literacy – 'Digital literacy is the ability to locate, organize, understand, evaluate, and create information using digital technology. It involves a working knowledge of current high- technology, and an understanding of how it can be used. ' What is 'Intellectual Property' Literacy – My term

10. What is Intellectual Property Literacy? – 'The ability to critically read and responsibly write in a networked community' – 'Critically read' – think for yourself … why? – 'Responsibily write' – why?

11. Two Initial Questions “How is the Internet going to change education?” (2000) How are new technologies going to change 'literacy'(2003)

12. What is New Media? New forms of expression/reading/writing – Digital Photo/Video – Remixing

14. Sharing Why do we share? – One of the first things we teach our children – Somewhere along the way we forget to share – Sharing, building on the work of others, is central to education and our evolution

15. Creative Process vs Educational Process They are Very Similar They Build on What has come before 99% Perspiration 1% Inspiration Education creates the pool of future creators Traditional Economic and business models are challenged w.r.t. digital media where the cost of replication and distribution is ‘zero’ HK can’t build a knowledge economy by keeping knowledge or creativy scarce

16. Intellectual Property Literacy Share Alike Non-Commercial By No Derivatives

17. How is the Internet going to change education Question bak in 2000 : MIT Answer: OpenCourseWare 6,000 High quality Courses 200 Institutions http://www.ocwconsortium.org

18. Interesting Problem Not Form, but Function: Effective Teaching and Learning Compelling Content - Engaging, High Quality Relevant to the student, class and school Avoid ‘Reinventing the Wheel’ + ‘Allowing Local Variation’

19. Solution? Open Educational Resources Go Live!

20. Open vs 'Free' Free confusion – Free as in price – 'free lunch' – Free as in 'freedom' Open – To whom, on what terms?

21. Responsible Writing Brief History – Printing Press, Encourage Creativity and Writing – through 'Monopoly' Rights – Role of Copyright Hong Kong Copyright Ordinance (cap 528) Duration – 50 years see details on IPD website Implied Business Model?

22. CC: A Solution to Failed Sharing All Rights Reserved No Rights Reserved Some Rights Reserved Creates a Legal Space for Sharing 2002 December - US 2004 September Taiwan 2006 March Mainland China 2008 October Hong Kong SAR

23. Creative Commons Hong Kong Hosted by the Journalism and Media Studies Centre, The University of Hong Kong Prof. Ying Chan, Director and Professor http://jmsc.hku.hk/ http://jmsc.hku.hk/ Lead Leads: Dr. Yahong Li (Associate Professor) and Ms. Alice Lee (Associate Professor) of the HKU Faculty of Law Pindar Wong, local Internet Entrepreneur and Pioneer

24. Pre-launch Executive Preparatory Committee  http://cchk.wetpaint.com/ http://cchk.wetpaint.com/  First Meeting in July 30, 2007  10 Meetings in 2008  7+ members Launch Oct 25, 2008 http://hk.creativecommons.org/2008/09/11/launch/ Launched at 'HKICC Lee Shau Kee School of Creativity' Podcast http://itunes.apple.com/us/podcast/id300298144http://itunes.apple.com/us/podcast/id300298144 As of June 2011, over 439,263 licenced works ( Global – 350,000,000 in Dec 2009) Brief History of CCHK

25. Principles Pre-Launch (2007-2008) 'Least Surprise' – managing community expectations Launch (2008) 'Clearing the Launch Tower' – focusing on successful launch Post Launch(2009+) Education Education Education (e.g.Liberal Studies) 'Appetizer not main course' – avoid crowding out

26. Regional Comparison CC Taiwan (Sept 2004) http://creativecommons.org.tw/blog/ http://creativecommons.org.tw/blog/ – Launch Experience http://fr.creativecommons.org/articles/taiwan.htm CC Mainland(March 2006) – http://cn.creativecommons.orghttp://cn.creativecommons.org CC HK (Oct 2008) http://hk.creativecommons.org CC MO ( Q4 2011)

27. Pre-Launch Experience Managing Expectations within – Creative Community – Legal Community (Intellectual Property) – Public Sector (Intellectual Property Department) OK to Share! – Finding a solution to 'Failed Sharing' – Creating a 'Safe Space to Share' – Legal.

28. Launch Experience Profile Event – CC Founder (Prof. Lessig) and CEO (Joi Ito) Joi now head of MIT Media Lab – IP Community Pre-launch Meeting (Private) – Community Launch Event (Public) Non-treatening

29. Post Launch Experience Change in Culture takes time E.g. Launch of Liberal Studies + Public Service Broadcaster http://www.rthk.org.hk/creativearchive/ Focus on mechanism to 'build community' Licences important but not essential to long-term success

30. Most Important Slide! Use CC as an opportunity and incentive to bring together the creative elements within the Educational community – Hence today's talk Empower a vibrant, engaged creative community essential to long-term success! – Use collaborative tools focussed on 'quality' not 'quantity'

31. Resources hk.creativecommons.org ipd.gov.hk www.createhk.gov.hk Thank You! :)