1. Project leader: Nico Drok, Hogeschool Windesheim, Zwolle, The Netherlands Research by Carmen Koch & Vinzenz Wyss, Zurich University of Applied Sciences, Winterthur

2. Skopje June 28th 2011 Competences EJTA2 Keywords:  Quality: European quality assurance and accreditation  Mobility: Mutual recognition of courses and diplomas 3 major steps: 1. Transparent and comparable degrees (Bama) 2. A European Credit transfer system (ECts) 3. Tuning of competences and qualifications

3. 10 competences A competence represents a combination of knowledge, understanding, skills and professional attitude, that is needed to accomplish an important professional task. Skopje June 28th 2011 Competences EJTA3

4. 1. Reflect on the societal role of and developments within journalism 2. Find relevant issues and angles, given the public and production aims of a certain medium or different media 3. Organise and plan journalistic work 4. Gather information swiftly, using customary newsgathering techniques and methods of research 5. Select the essential information 6. Structure information in a journalistic manner 7. Present information in appropriate language and an effective journalistic form 8. Evaluate and account for journalistic work 9. Cooperate in a team or an editorial setting 10. Work in a professional organisation or as a freelancer Skopje June 28th 2011 Competences EJTA4

5. Each of these 10 competence contains a combination of 5 qualifications, so: 50 qualifications A qualification defines what a learner is expected to know or be able to demonstrate after completion of learning (= ‘learning outcome’). Skopje June 28th 2011 Competences EJTA5

6. Main goal: Assess the future ( 5 -10 years) weight of the 50 different qualifications Three phases: I. 2008/2009 – EJTA-members (mainly heads of schools) II. 2009/2010 – Professionals from the field III. 2010/2011 – Students & Teachers Skopje June 28th 2011 Competences EJTA6

7. EU Professionals ( Z-standardized ) : Score = 50 : no change in relative importance < 50: becomes relatively less important > 50: becomes relatively more important Total sum of changes = 0 (zero). Skopje June 28th 2011 Competences EJTA7

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18. Rank Qualifications Qual.nr. 41 have insight in the influence of journalism in society 1.2 42 be able to structure in accordance with the genre 6.3 43 be able to cooperate with technicians 7.5 44 know the rights & obligations within an organisation 10.2 45 be able to organise contributions from the public 3.4 46 be able to evaluate the editorial policy 10.4 47 know the market conditions 10.3 48 master the basics of layout 7.3 49 know the practical aspects of being a freelancer 10.5 50 be able to reflect on a future career 1.5 18Skopje June 28th 2011 Competences EJTA

19. Rank Qualifications Qual.nr. 1be reliable 9.2 2be able to select information on the basis of reliability 5.2 3have a good general knowledge 4.1 4show initiative 9.3 5be able to work under time pressure 3.2 6be able to distinguish between main & side issues 5.1 7be able to interpret the selected information 5.3 8know current events 2.1 9be willing to take criticism 8.3 10be able to take responsibility for the product 8.5 19Skopje June 28th 2011 Competences EJTA

20. Professional journalists in Europe stress : 1. Reliability 2. General knowledge and analytical skills 3. Sense of urgency and relevance 4. Accountability “Back to basics” Skopje June 28th 2011 Competences EJTA20

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22. Skopje June 28 th 2011 Competences EJTA22 Profession Process Product (Content / Form) Platform Public

23. Trend Description IPublicParticipation Making use of user generated content or knowledge, whether or not through social media or internet communities. IIProcessTransparancy Guaranteeing accountability and a trustworthy, open working method. III Product Content Navigation Offering a relevant and reliable content, whether or not through in-depth research, and putting it in a meaningful context. IV Product Form Storytelling Using narratives in an attractive and user-friendly way to weave together fragmented observations to construct meanings. VPlatformCrossmedia Dividing content over different media in the most effective way while stimulating interaction. VIProfessionEntrepreneurshipBeing focused on innovation of product, process and platform for the benefit of the public with regard of the economics of the profession. Skopje June 28th 2011 Competences EJTA23

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30. Trend Support from EU professionals Participation Public - Transparancy Proces + Navigation Product - content + Storytelling Product - form o Crossmedia Platform o Entrepreneurship Profession - Skopje June 28th 2011 Competences EJTA30

31.  Which mission: Realism or idealism? Journalism as it has developed or as we would want it to be?  What expertise: Skill-based or academic reflection? Do journalism or research journalism?  Which focus: Current daily practice or innovation? Journalism as it is or as we expect it to be? Skopje June 28th 2011 Competences EJTA31

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