1. Lightening Speed: Lightening Speed: Challenges and Opportunities of Teaching Mass Media and Politics in the Digital Age – Part 2 Presenter: Julie Strong Albemarle High School | Charlottesville, VA jstrong@k12albemarle.org http://juliestrong.weebly.com

2. Trends in Mass Media

3. Decline of Professional Journalism Newspapers ► Circulation declined 3% in 2014 ► Ad revenue fell by 4% in 2014 ► Newsroom employee # falling (55,000 in 2006 to 36,700 in 2013) Source: http://www.journalism.org/2015/04/29/state-of-the-news-media-2015/

4. Consequences??? Rolling Stone article about sexual assault at UVA

5. Media Consolidation

6. Growth of Narrowcasting ► Targeting media programming at specific populations within society a.k.a. “niche journalism” ► Consequences?

7. Prevalence of Candidate-Centered Campaigns

8. “Personality Politics” News or Entertainment? Political Candidates or Political Celebrities?

9. President Obama on Between Two Ferns with Zach Galifianakis Source: http://www.funnyordie.com/videos/18e820ec3f/http://www.funnyordie.com/videos/18e820ec3f/ between-two-ferns-with-zach-galifianakis-president-barack-obama? _cc=__d___&_ccid=gv0kfq.mz09sd

10. Generational Differences Receiving Political News Source: Pew Research Center Journalism and Media

11. Pew Research Center Study: Political Polarization & Media Habits Consistent liberals ► Rely on greater range of news outlets (CNN 15%, NPR 13%, MSNBC 12%, NYT 10%) ► Express greater trust in news outlets ► More likely to defriend someone on social network because of politics ► Follow issue-based groups Consistent conservatives ► Rely on 1 main news source (Fox News 47%) ► Express greater distrust of news sources ► On Facebook more likely to hear political opinions in line with their own ► 66% say close friends share their government and political views) Source: http://www.journalism.org/2014/10/21/political-polarization-media-habits/http://www.journalism.org/2014/10/21/political-polarization-media-habits/

12. The Rise of Social Media a.k.a. “The New Media”

13. Churchill and Twitter by John Cole 4/25/13 Source:http://www.cagle.com/

14. Sources of Internet News

15. 1. News you can choose – like downloading songs on your iPhone 2. Share this – tweets and retweets in virtual word of mouth 3. Like it – “thumbs up” or “thumbs” down gives politicians instant read on issues 4. Connect with others – “flash mobs,” “hashtag activism,” Arab Spring 5. Donate now – Barack Obama raised millions online in 2008 and 2012. 5 Ways New Media Are Changing Politics Source: http://http://www.usnews.com

16. Conclusions: Positive Effects of these Changes in Mass Media ► Social Media promotes greater democratization of politics: more citizen involvement, the power of many ► Some counterbalance to Citizen United and large donors, lobbyist and special interest ► Creates intimacy/connections between candidate and voters ► Fuels social movements: Arab spring, Ferguson ► Promotes globalization and interconnectedness

17. Conclusions: Negative Consequences of Changes in Mass Media ► Rush by news organizations to get story out first rather than to get it right > Profit Motive ► Disseminates superficial often incomplete and/or inaccurate information instead of in-depth reporting ► Contributes to political polarization ► Promotes ”celebrity politics” ► Provides outlet for terrorist organizations and hate groups (ISIS)

18. Website: http://juliestrong.weebly.com Questions? Comments? Contact Julie Strong: Albemarle High School 2775 Hydraulic Road Charlottesville, VA 22901 jstrong@k12albemarle.org