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Published byJason Thornton Modified over 9 years ago
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Analysis of the foreign economic activity of “AVK” enterprise Hrytsiuk Hanna MEK – 10a
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Outline Main information Factories FEA analysis Success mechanisms Conclusion
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Introduction “AVK” Company is one of the largest confectionery manufacturers in Ukraine. The company was established in 1991. Now “AVK” incorporates 4 factories based in Donetsk, Dnipropetrovsk, Luhansk and Mukacheve.
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Main Shareholders of the Company Valeriy Kravets – 37,5 % Volodymyr Avramenko – 37,5 %
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«Confectionery factory “AVK” Dnepropetrovsk». Established in – 1973 Output in a year – 72 236 metric tons Product specialization – pralines, chocolates and hollow wafers.
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«Confectionery factory “AVK” Donetsk» Established in – 1926, new building – 2000 Output in a year – 85778 metric tons Product specialization –chewing candies and jellies, biscuits, and combined chocolates.
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«Confectionery factory “AVK” Lugansk» Established in – 1978 Output in a year – 39578 metric tons Product specialization – combined chocolates and biscuits.
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Dynamics of volumes of production of Ukraines’ confectionary enterprises The name of the company Output per year (thos. tonns)Growth (%) "Roshen"228,92 "Konti"132-3 "AVK"105,98 "Biscuits-Chocolates"51,7-2 "Zhytomyrski lasoshi"38,9-16
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Export Volumes of “AVK” Company CountryPercentage (%) Russia59 Kazakhstan8 Azerbaijan7 Belarus5 Moldova5 Georgia3 Turkmenistan3 Kyrgyzstan3 Latvia3 Mongolia2
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“AVK” Company “success mechanisms” High quality products High qualified labor Smart marketing research and analysis Analysis of the competitors’ scores Internet and media support
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Conclusion “AVK” Company is now doing its’ best to improve its’ profits and to obtain more and more customers in different countries, but personally I would recommend the company to situate its’ production facilities in other countries (or at least in Russia). It will cut the expenses of the company and will bring additional profits.
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References http://www.avk.ua http://dnkf.avk.ua http://ukrkondprom.com.ua/ http://forbes.ua/company/2356
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Thanks for your attention!
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