1. Greenwich Local Labour and Business
GLLaB
Greenwich Local Labour and Business
Employer Engagement – Job Brokerage.
Presentation by
Claire Hedderman – Recruitment Manager Manager GLLaB
Background to Partnership working
Following on from a visit by Trevor Dorling April to London City Airport
key point of today is 1) finding out more our GLLaB and the work with do with major employers 2) by working in partnership with GLLaB see practically how the airport can increase engagement in Greenwich
to say from the onset we appreciate fully that Reed manages the direct recruitment for the Airport we have worked with a number of recruitment agencies and have an understanding of the set up.
I think what is key is having access to opportunities for Greenwich residents – irrespective of who is account managing the vacancies.
our only requirements would be around monitoring and tracking applicants put forward– as often to bring them up to an ‘appointable’ level we have secured funding for a range of interventions which means that we have to report outputs and outcomes to funders.

2. Background Set up by Greenwich council in 1996
Social regeneration tool
Service embedded in the Planning process
GLLaB set up by Greenwich council in 1996 as we form part of Economic Development unit – as a local labour and business –
One of the largest regeneration programmes in the UK
recognition of the importance of the social factors of regeneration along with the physical improvements taking place in the borough in the mid 90s
Its well known that our services are embedded in the planning processes – which enables the council to secure a number of community benefits and influence the recruitment practices of large employers and promote the benefits of recruiting a local workforce force. However often our work has gone far beyond the section 106 framework

3. GLLaB’s Service Delivery
Work that we do with local residents
Work with Greenwich-based businesses
Work with do with Major employers and inward investors
Partnership working with community based organisations and other employment and training agencies/services
Over the past decade Important to keep in mind the Four distinct strands of our work – the work we do with local residents, 2) local businesses 3) major employers attracted to the borough bringing significant numbers of new jobs thought the presentation I hope to demonstrates how these distinct but interrelated areas of work take place operationally
- local residents – focus on our engagement approaches
local businesses – ensuring they are able to benefit from regeneration – capacity building locals – providing a business brokerage support which matching companies to contracting opportunities local and those arising from Olympics games
Working with major employers > developments main contractors – onsite offices – site monitoring – regular interface with contractors - early notifications of opportunities – skills and trade forecast which informing planning of tailored interventions
Strong partnership working underpins the work with do – need to address multiple barriers some residents face.

4. GLLaB Job Brokerage Account management
Pre-Employment Training and customised package
In work support e.g. Better off in work Financial Advice
Support to overcome barriers to employment
Over the past decade Important to keep in mind the Four distinct strands of our work – the work we do with local residents, 2) local businesses 3) major employers attracted to the borough bringing significant numbers of new jobs thought the presentation I hope to demonstrates how these distinct but interrelated areas of work take place operationally
- local residents – focus on our engagement approaches
local businesses – ensuring they are able to benefit from regeneration – capacity building locals – providing a business brokerage support which matching companies to contracting opportunities local and those arising from Olympics games
Working with major employers > developments main contractors – onsite offices – site monitoring – regular interface with contractors - early notifications of opportunities – skills and trade forecast which informing planning of tailored interventions
Strong partnership working underpins the work with do – need to address multiple barriers some residents face.

5. Funders
Extensive experience in delivering support to workless residents.
Current programmes
City Strategy Pathfinder – Single Points of Access DWP/ESF / DAF
LDA Ladders2Success
Working Neighbourhoods Fund
LDA Personal Best
DWP Future Jobs Fund
The funding programme impacts on focus of employment support and job broker service delivered to the customer such as residents in deprived areas, Parents, ESOL, health related benefits or job ready customers. Important to seek funds that support key services.
Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments
All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs
Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment
On-site offices – Work and Learn –
Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

6. Impact of job brokerage -key statistics over the lifetime of project
Number of local residents trained. 1,1670
Number of jobs filled ,124
·   Ethnic minority placements into work. 48%
·   Long term unemployed (12months+) 46%
·   Male into work %
·   Female into work 39%
Number of local residents on paid work experience (ILM)
GLLaB Business Outputs
£33.4 m of local business contracts secured
Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments
All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs
Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment
On-site offices – Work and Learn –
Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

7. How the model works in Greenwich Work with Major Employers
Formal commitment to work with GLLaB – S106
On-site offices
Financial contributions
Good employer relations
Bespoke pre employment training
Account management
Recruitment support services -
Formal commitment: - this has enable GLLaB to establish itself as the single point of access to jobs being created on new developments
All phases of the development: - 15 year project – 5 Billion,10,000 new homes 24,000 permanent jobs and 5,000 construction jobs
Financial contributions – The flexible nature of GLLaB funding streams has been a particular strength and has allowed us to use a range of approaches which address multiple needs and not be constrained by very prescriptive delivery methods which often stem from mainstream funding sources such as JC+this has been critical in providing the flexible funding to provide pre-employment training that prepares people for future opportunities – and not be constrained by mainstream funding that has traditionally focussed on getting people into work without full appreciation of the time it can take to work with individuals to overcome a range of barriers to employment
On-site offices – Work and Learn –
Early notification of skill requirements and type of jobs being created – head start in designing pre-employment training packages – those who successfully complete the programme have affectively gone through a pre-screening, and initial assessment to interview stage

8. Services to jobseekers
Personalised service
Good initial assessments
Employment Support Action plan
Address barriers to employment such as
health issues, drug and alcohol counseling, and housing assistance
Follow up with jobseekers is essential
Communication via
telephone interviews
SMS Text
Engagement days
Resource Centre Employment support programme.

9. Employer engagement AEG Case Study
AEG To emulate the Dome success
40% of operational jobs went to Greenwich residents
GLLaB’s aim to maximise the number of jobs going to those most disadvantaged
Work and learn centre
Established by GLLaB in May 2005
Part-funded through MDL
Operated in partnership with Jobcentre Plus
£8 million over 15 years
Provides on-site job brokerage service / training
Site for handling Olympic vacancies

10. Local Recruitment Approaches: what we needed to do:
Long term unemployment
Basic Skills and ESOL
Engagement
Access to jobs
Barriers to work

11. Our Approach Jointly developed with AEG PET for The o2
Marketing and promotion – over 20,000 home leafleted
Greenwich Times/advertising
Website promotions

12. Our approach cont.. Promoted opportunities widely through JCP
Roads shows attracting 100s of local residents
Pre-screening open days for AEG, tenants and contractors
Staffing support to assessment centres and tenants interviewing

13. Achievements with AEG
46% operational jobs – Greenwich residents - Phase 1
60% AEG/Tutankhamun – Phase 2
Sustainable recruitment target – between 42-46%

14. Greenwich Council Workless Agenda – Employer Engagement
Greenwich Council have made tackling Worklessness top priority
•Strong strategic and operational partnership arrangements
•LSP Greenwich Employment and Sills Partnership (GESP)
•South East London City Strategy Pathfinder
•Multi Area Agreement
•Employer Summits – Employer Engagement in-depth work with major employers to address unemployment in borough.
Priorities for tackling worklessness are structured around the following
themes:
Addressing the barriers that stop people securing work
Placing people in employment and helping them progress
Building the Local Economy and creating jobs
Prevention (stopping the flow of new claimants

15. Customer testimonials :
Personal Best Graduate
Featured in PB newsletter

16. Change services according to customer feedback
PB Focus Groups - a review of services
Development of Resource Centre
Improve support to meet customer demand
CV, Application forms, Skills Checker
Dedicated job brokerage team.
Centralised job broking
Talent Bank
SMS Communication
Move now towards - advisors completing more submissions.

17. Relationship with Partners and JCP
JCP secondee co-location
LMS job point
Specific programmes
Future Jobs Fund
Personal Best
Service Level Agreement in place.
Historical partnership
Volunteer Centre Greenwich
Greenwich Community College
Community Organisations
Extensive outreach programme - over 40 locations

18. Accreditations for the project
Provides a good template for self assessment and including the customer in the review and development stages
Grade “A” European Computer Driving Licences (ECDL) training suite and exam centre.
Contribution to Greenwich Council Beacon Awards, including:
Promoting Sustainable Tourism,
Improving Accessibility and Reducing Inequalities,
Olympic Games and Paralympics Legacy Award
Awarded Charter Mark in 2002 and 2006 for excellence in the provision of Public Services.
Aligning services to Matrix Standard
GLLaB have been awarded the new standard of Customer Service Excellence Award in 2009 issue by Central Government Cabinet Office. 

19. Q&A/Discussion

20. Contact Details: Claire Hedderman 122-130 Powis Street Woolwich
London SE18 6NN