1. E-Commerce Fundamentals Small Business Information Systems BUS 494 Professor Barry Floyd

2. Questions  Internet purchases: –What have you bought over the internet?  If nothing, what would you buy?  If something, why did you use the internet? –What won’t you buy over the internet? Why?

3. Agenda  Business to Consumer: Building a site  Creating a web site at Cal Poly  See assignment

4. E-Commerce in a nutshell 1Find a Domain Name 2Build The Site 3Find a Host 4Accept Payments 5Secure The Site 6Promote The Site 7Maintain The Site 8Keep Customers 9Globalize The Site 10Stay EducatedFind a Domain NameBuild The SiteFind a HostAccept PaymentsSecure The SitePromote The SiteMaintain The SiteKeep CustomersGlobalize The SiteStay Educated http://ecommerce.internet.com/how /build/article/0,,10362_867521,00.html

5. Find a domain name  Choose one no one else has  Makes sense for your business  Purchase from various folks  http://www.godaddy.com

6. Build the site  Web designers  Storefront builders  Auction Builder  For example, look at: http://www.bizhosting.com/

7. Find a host  Find someone reliable  Low cost  Good support  Check out http://webhost.thelist.com/

8. Accept payments  Credit card –Merchant Account –3 rd party processor  Paypal –http://www.paypal.com

9. Secure the site  Allows folks to know who you are and to provide encryption of data transfers between client and server

10. Promote the site  Make certain that customers can find you!  Need to show up on search engines –http://www.1stsearchranking.com/index.htm?14 27 http://www.1stsearchranking.com/index.htm?14 27http://www.1stsearchranking.com/index.htm?14 27 –http://www.marketingapprentice.com/marketing/i ndex.htm http://www.marketingapprentice.com/marketing/i ndex.htmhttp://www.marketingapprentice.com/marketing/i ndex.htm  Align with other partners –Place ads on their pages

11. Maintain the site  Track who’s using it  See what pages are being viewed and for how long –http://www.thecounter.com/

12. Keep customers  Assess who your customers are  Determine what information you can collect about them  Use the information to assist them use your site  Don’t lose customers.. –http://ecommerce.internet.com/how/customers/a rticle/0,,10363_3066271,00.html

13. Globalize the site  Language  Culture

14. Stay educated  What are the trends?  Demographics of users?  What will customers buy?

15. Other Types  B2C – Business to consumer  B2B – Business to business  C2B – Consumer to business  C2C – Consumer to consumer

16. Kinds of e-tailers  Store, catalog and web site  Catalog and web site  Web site

17. Keys to success in Business to Consumer E-Commerce  Commodity-like its work best  Digital products best of all  Attracting and retaining customers  Remember the importance of merchandising  You must execute well  Watch the competition

18. Summary  Take time to know your customer  Understand role of technology and how it adds value to your customer’s purchasing decision/use.  Understand the steps in Business Web Site creation

19. Hands On  Creating a web site at Cal Poly