2. READING PERSUASIVE TEXTS

3. What is persuasion? What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point of view by using an argument or reasoning What is persuasion? Persuasion is the act of influencing someone to believe or consider a certain point of view by using an argument or reasoning Author's position: what the author believes. (Ex: If the commercials we viewed were "written texts," the author's position would be, "Cheerios are good and good for you. You should buy cheerios.") Author's position: what the author believes. (Ex: If the commercials we viewed were "written texts," the author's position would be, "Cheerios are good and good for you. You should buy cheerios.") A means of convincing people: A means of convincing people: to buy a certain product to buy a certain product to believe something or act in a certain way to believe something or act in a certain way to agree with a point of view to agree with a point of view

4. How do people persuade???? (the main parts of a persuasive text) State the MAIN idea State the MAIN idea Introduce Facts Introduce Facts State Opinion State Opinion Provide Supporting Evidence Provide Supporting Evidence APPEAL to Audience APPEAL to Audience

5. What is a main idea? What is a main idea? The central topic of a piece of writing or argument. It is what the writing is all about. The central topic of a piece of writing or argument. It is what the writing is all about. What is a fact? What is a fact? A fact is something that is true. (E.g. Today is Monday.) A fact is something that is true. (E.g. Today is Monday.) What is an opinion? What is an opinion? Something that is a person's own belief or a personal viewpoint. (E.g. Mrs. Cady is the BEST teacher ever! *If Mrs. Cady was changed to Mrs. Thiel, this would be fact.*) Something that is a person's own belief or a personal viewpoint. (E.g. Mrs. Cady is the BEST teacher ever! *If Mrs. Cady was changed to Mrs. Thiel, this would be fact.*)

6. What are the different types of APPEALS in persuasive texts???? Logical-Speaks to reader’s common sense. Logical-Speaks to reader’s common sense. What examples did you find in your advertisement analysis? What examples did you find in your advertisement analysis? Emotional-Aimed at reader’s heart; speaks to emotions such as fear, love, sympathy, desire to fit in, and pride. Emotional-Aimed at reader’s heart; speaks to emotions such as fear, love, sympathy, desire to fit in, and pride. What examples did you find in your advertisement analysis? What examples did you find in your advertisement analysis? Ethical-Addresses reader’s sense of right and wrong. Ethical-Addresses reader’s sense of right and wrong. What examples did you find in your advertisement analysis? What examples did you find in your advertisement analysis?

7. Emotional Appeal A person is made to have strong feelings about a situation or product

8. Some common persuasive techniques often used in advertising: Slogans Slogans Repetition Repetition Bandwagon Bandwagon Testimonials Testimonials Expert Opinions Expert Opinions Purpose?

9. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

10. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead

11. Bandwagon A statement suggesting that everyone is using a specific product, so you should too. Can you think of another example?

12. Testimonial Someone that used the product says that it worked for them.

13. Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

14. Audience Awareness Advertisers know how to target their audiences target their audiences use appropriate persuasive technique use appropriate persuasive technique Can you identify the target audience in the following? Can you identify the target audience in the following?

15. Who’s the audience?

16. Audience?

17. Purpose? Audience? Persuasive technique? Appeal?

18. Audience? Persuasive technique? Appeal?

19. Persuasive Techniques Assessment Identify the Persuasive Technique(s) used in the following advertisements Identify the Persuasive Technique(s) used in the following advertisements some ads may use more than one technique. some ads may use more than one technique.

20. Ad #1

21. Ad #2

22. Ad #3

23. Ad #4

24. Ad #5

25. Ad #6

26. Ad #7

27. “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

28. PARTS OF A PERSUASIVE ARGUMENT Preparing to write your own persuasive speech. Introduction Paragraph Introduction Paragraph The Hook: Grab your audience’s attention with a quote, a scenario, question, or a catchy phrase. Think of what type of appeal you want to create (emotional, logical, ethical). The Hook: Grab your audience’s attention with a quote, a scenario, question, or a catchy phrase. Think of what type of appeal you want to create (emotional, logical, ethical). Thesis Statement: Simply and clearly state your position on the issue. Thesis Statement: Simply and clearly state your position on the issue. Three arguments: Choose three arguments you can use to convince your reader of your position and briefly state them. Think about what types of persuasive devices you might use in the supporting paragraphs. Three arguments: Choose three arguments you can use to convince your reader of your position and briefly state them. Think about what types of persuasive devices you might use in the supporting paragraphs.

29. We will practice creating Introductory Paragraphs Tomorrow! Until then, think about a type of product that you would like to pitch to your classmates!