1. Unit 8 Songjiang No.1 High School Yang Tingyu 2008-12

2. Advertising??? product potential customers culture economy impact factor

3. Further Understanding How many points can show the impact of advertisements? What does “that” refer to in the text? (Para. 1, line 2) Will the global economy be further driven by advertisements? It refers to the spending of $400 billion a year. Two. The money spent on advertising and the economy.

4. It’s said that today more than $400 billion a year is spent on advertising worldwide. Beyond that the economic impact of advertising touches just about every consumer- product industry, from cars to chocolates. beyond (prep.): 1. This challenging task is beyond my ability. 2. The party went on until beyond midnight. 3. Beyond sports, Jerry is also keen on music. 4. Beyond the mountains is a small village. ________________________________________ ___________________________ __________________ _____________________

5. How many points can show the impact of advertisement? What does “that” refer to in the text? (Para. 1, line 2)that Will the global economy be further driven by advertisements? It refers to the spending of $400 billion a year. Yes. Two. The spending of $400 billion a year and the economy. Further Understanding

6. In fact, it is widely recognized that the global economy is being driven to a great extent by advertising. to a great extent to some/a certain extent To what extent are you affected by advertisements as a customer?

7. ??? Pair Work Factors involved in a successful advertisement based on the text

8. A successful advertisement Factors involved in a successful advertisement How To ________ the market By finding out ___________ of the product in the advertisement To work out the best way to ______________ of this market By taking into account ___________ of their customers and other ________ To design the _________ By working out a name an _____ _______ By finding out ____________ The related ________ data To avoid ______By __________ different kinds of ______ identify the potential customers meet the needs the desires and worries problems advertising programme image slogans an advertising spokesperson scientific culture difference comparing culture

9. A Group Discussion

10. B

11. C

12. D

14. Assignment Recite Para. B. Think about which advertisement you think is the most successful advertisement? Give your reasons.