1. A Creative Look at Advertising Created and Presented by Ms. Steinmetz

2. The printed advertisements = magazines, newspapers or billboards, and consumer products. Challenges: An idea or message must be communicated simply and swiftly, it must be eye- catching enough to grab the viewer’s attention and convey the important information in an instant.

3. Guiding Questions: Advertisements What makes any product desirable or visually attractive? What aspects of the product would cause you to take a second look?

4. Bose Noise Reduction Headphones

5. Glassex Window Cleaner

8. “J”Just when you thought it was dead…”

10. Audience? Visual elements or design qualities attracts you to the product? K.I.S.S.

11. Possible Topics Humorous or serious solutions are acceptable. Technology Fantasy Social issues Personal Products What product do you think we need in today’s world? Create a product for the future. How can you develop an advertisement for such a product?

12. Part One: Create a two-dimensional layout design for a magazine. Part Two: Create a three- dimensional package design.

16. Readability- K.I.S.S. (Keep it simple silly!) Concept/Product Composition Craftsmanship Effectiveness/Creativity in advertisements (70% of readers are drawn into an ad by the image/graphic as opposed to text)