1. Bell Ringer April 11, 2011 1.Exams: group work, don’t procrastinate, work ethic, program use, etc. 2.Take out your notes

3. Logos - logic and reason (facts & statistics) Pathos - emotion (feelings) Ethos - authority (expertise, credibility)

6. Sample Commercials http://www.youtube.com/watch?v=XVEmEK2jgyo http://www.youtube.com/watch?v=ez3C7QVArSo http://www.youtube.com/watch?v=TgPmqNAglmo& NR=1 http://www.youtube.com/watch?v=TgPmqNAglmo& NR=1 Create a storyboard: http://www.youtube.com/watch?v=Wgh8_V0Jvyo http://www.youtube.com/watch?v=Wgh8_V0Jvyo

10. Commercial Assignment Work in groups of no more than three Appeal to a teen audience using specific rhetorical appeals and Maslow’s hierarchy of needs – make sure the commercial is appropriate for school Have a beginning, a middle and a conclusion. The commercial must last one minute Must have a complete storyboard, approved by the instructor, before you can begin filming the video. The storyboard must be extremely detailed, with every change in action and camera angle drawn in detail. You will not be allowed to deviate in any way from your storyboard. If you do deviate, the storyboard must be revised. Storyboard = quiz grade Video = test grade

11. Class work As a group, create a storyboard for the last video that was shown As a group, create a list of three commercial ideas. Provide about a paragraph explanation for each.