2. Market Segmentation People in the medical field Young adults 14-20

3. Market Research Questions for Clients Questions for non-Clients What is your favorite service that H3O offers? Why do you attend H3O? What attracts you to H3O Aquatics? Have you had an overall positive experience at H3O? Would you recommend H3O to anyone else? Are you aware of what services H3O Aquatics offers? Do you know where H3O is located? Have you heard of H3O Aquatics? Does the business’ association with veterans make you more inclined to go there? Are H3O Aquatics events something that interests you?

4. Product Aquatic Physical Therapy Warm Water Volleyball Yoga, Tai Chi, Pilates, Zumba HydroMassage Beds Personal Health Training USP: The atmosphere

5. Price Prices vary depending on the service Pricing Strategy: Penentration $100 an hour for Physical Therapy $.50 a minute for the underwater treadmill Therapy pool without therapist or trainer, $30 for 30 minutes 15 minutes for $15 HydroMassage bed

6. Place One location on 236 Robert Rose Dr Located behind Home Depot Clarksville location coming soon Manufacturer to Consumer

7. Promotion Above the Line Below the Line Newspapers Not much above the line promotion Social Media Flyers Sales promotions

8. Promotion Activities Advertising: Social Media, Flyers, etc. Sales Promotions: $100 per hour for a limited time only Sponsorship: VA, veterans AIDA A- raising awareness(social media, going to schools) I- exciting interest(free warm water volleyball parties) D- creating desire(services that appeal to everyone) A- encouraging purchase($100 per hour for a limited time, no membership fees)