1. SLCC Larger Councils Conference Digital engagement: f Right here, right now Justin Griggs 20 April 2012

2. Social media platform Facebook is tipped to reach one billion active users - 14% of the world's population - in August of this year. And with over 400 million people using micro blogging site Twitter, social media really is a growing force to be reckoned with. In this interactive session Justin will share his experiences and insight into how advances in technology and the development of the web present real opportunities for better council communications and engagement.

3. Our vision is for a vibrant, dynamic local council sector making positive difference to local people

4. Representation & advocacy Improvement & development

5. @justingriggs justin.griggs@nalc.gov.uk www.nalcjustin.wordpress.com www.justingriggs.posterous.com www.runnerjustin.wordpress.com

6. Twitter bio: Head of Policy & Development at NALC – representing 9k parish councils & 80k cllrs; dad; localgov geek; digi/socmed tryer; Plumstead runner; school governor; dog owner

7. The Social media revolution 2012

8. Then Open source website E-petitions Twitter Flickr Facebook Sarah Brown

9. Now Open source website E-petitions Twitter Flickr Facebook Sarah Brown

10. Where we’re at

11. Learning by doing Activity over strategy Catching up to be done

12. Driven by outsiders?

14. Happy campers

15. Brought inside

16. ‘Digital by default’

20. Single domain User focus In house talent

21. Driven by the deficit

24. So: digital engagement …more than ‘just’ social media

25. The traditional consultation

26. Different goals, different tools Getting inspiration Seeking validation Participation Representativeness

27. Red Tape Challenge http://www.redtapechallenge.cabinetoffice.gov.uk/

28. Different goals, different tools Getting inspiration Seeking validation Participation Representativeness Red Tape Challenge

29. Shape your place http://wisbech.shapeyourplace.org/

30. Different goals, different tools Getting inspiration Shape Your Place Seeking validation Participation Representativeness Red Tape Challenge

31. Credit Cards http://webarchive.nationalarchives.gov.uk/20091212134031/http://bis.gov.uk/creditconsultation

32. Different goals, different tools Getting inspiration Shape Your Place Seeking validation Participation Representativeness BIS Credit Cards Red Tape Challenge

33. FCO Human Rights Report http://fcohrdreport.readandcomment.com/

34. Different goals, different tools Getting inspiration Shape Your Place FCO Human Rights Report Seeking validation Participation Representativeness BIS Credit Cards Red Tape Challenge

35. So how does it apply to policymaking? Identify issues Assess options Refine policy Implement solutions

36. Where digital engagement helps Listen Get inspiration Test Explain & refine Understand concerns and priorities based on the discussions people are having Generate ideas for current policy challenges, or find stories from diverse places Get comments on proposals and regulations, check solutions against experience Make the case for change and get feedback from service users and stakeholders

37. Taking a layered approach PLATFORMS CONTENTENGAGEMENT NICHE, SPECIALIST GENERAL INTEREST Citizen Service user Resident Professional Policy expert Submit a formal collective response Comment on a document Suggest an idea, describe an experience Raw data, evidence base Detailed proposals, options & rationale Summary options & background Introductory film, Plain English guide to proposals Service feedback questionnaires Outreach via social networks Online roundtables, ministerial Q&As Outreach to communities, online+offline events Source: Single Domain, GDS

38. Some more stories

59. Online communities matter!

60. www.nalcjustin.wordpress.com www.planningforcouncillors.org www.posterous.com/justingriggs www.createacouncil.nalc.gov.uk www.facebook.com/createacouncil

62. Online communities matter!

63. Participation should be at the convenience of the participants

64. Experiment then strategise

65. Social media is more of a telephone than a press release

66. Interactive websites need interactive organisations

67. What’s next?

68. Properly digital by default Better evaluation Mobile More use internally Survey of use in parishes

69. @justingriggs justin.griggs@nalc.gov.uk www.nalcjustin.wordpress.com www.justingriggs.posterous.com www.runnerjustin.wordpress.com