1. Go Global! Assistive Devices for Elders and Disabled Persons [ ] http://www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html

2. Description of Product to be Exported  Assistive Devices for Elders and Disabled Persons –Devices facilitative of activities of daily living –Device to improve mobility

3. Characteristics of Target Market  Market-oriented economy  Major player in global market  World’s largest population  GDP (PPP): 7.992 trillion (CIA Fact Book,2009)

4. Basic Need Potential  With 149 millions senior citizens  May increase to 400 million by 2050  Increasing capacity to purchase device –Improve mobility  Increased government support to seniors

5. Exchange Rate Trends  Current exchange rate –1CNY = 0.146475 USD –1 USD = 6.82708 CNY http://www.x-rates.com/d/EUR/USD/graph120.html http://www.x-rates.com/d/CNY/USD/hist2009.html

6. Import Restrictions  Restricted products –Security and environment hazard –Specified commodities  Import duties elimination on needed products –Health products and services

7. Price Controls  NDRC  Taxes  Exportation costs  Import duties Graphic source: http://www.newcybertech.com/images/full_price_control.jpg

8. Government &Public Attitude on Buying American Products  Major import-export US partner  US consumption of US products increasing Graphic source: http://www.flickr.com/photos/35340658@N04/3288818792/

9. Competitors  Large and small scale competitors –Other US-based companies –Asian companies

10. Business Attitudes & Etiquettes  ‘Guanxi’ Connections/relationship  Mient-zu (concept of face)  Confucian hierarchy concept  Looking at ground when greeting (World Business Culture.com. n.d.)

11. Business Etiquettes  Greetings  Giving gifts  Dining  Business meetings  Business cards

12. Languages  Mandarin Chinese, Cantonese  Sino-Tibetan language family  Variety of unintelligible language  English  Non-verbal or sign language

13. Education  School life expectance: 11 years  Expenditure: 1.9 of GDP  Literacy rate: 90.9(CIA, 2009) –95% -male –86.5% - female

14. Export Marketing Strategies  Local agent  Subsidiaries  Promotion strategies –Internet, TV, prints, media ads  Trade shows participation

15. Conclusion  China markets with good potentials –Presumable more needs of assistive device  Recommend to enter Chinese markets!

16. References Assistive Devices Key. (n.d.). Give the gift of independent living. Retrieved January 9, 2009, from http://www.assistivedeviceskey.com/ CIA. (2009). China. Retrieved January 12, 2009, from https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html Georgia.org. (2009). Doing business in China. Retrieved December 9, 2009, from http://www.georgia.org/SiteCollectionDocuments/Business/International/GC_ trade_DoingBiz_China.pdf Gershenhorn, A. (2008). Global-preneuring. Retrieved December 9, 2009, from http://www.sbomag.com/articals/SBO/2007/September/global/global.html Kwintessential. (n.d.). China: language, culture, and etiquette. Rtrieved January 10, 2009, from http://www.kwintessential.co.uk/resources/global- etiquette/china-country-profile.html Miniwatts Marketing Group. (2009). The world population and the top ten countries with the highest population. Retrieved December 08, 2009, from Internet World Stats Website: http://www.internetworldstats.com/stats8.htm NDRC. (n.d.). Brief introduction of the NDRC. Retrieved December 9, 2009, from http://en.ndrc.gov.cn/brief/default.htm US Commercial Service. (2009). Health Product and Services. “Doing business in China”. Retrieved December 9, 2009, from http://www.buyusa.gov/china/en/healthcare_products_services.html World Business Culture. (n.d.). China. Retrieved January 11, 2009, from http://www.worldbusinessculture.com/Doing-Business-in-China.html