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John Legnard Brewmaster BMBC at the Sandlot Blue Moon Brewing Co at the Sandlot John Legnard Technical Meeting MBAA-Rocky Mountain District Wednesday,

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Presentation on theme: "John Legnard Brewmaster BMBC at the Sandlot Blue Moon Brewing Co at the Sandlot John Legnard Technical Meeting MBAA-Rocky Mountain District Wednesday,"— Presentation transcript:

1 John Legnard Brewmaster BMBC at the Sandlot Blue Moon Brewing Co at the Sandlot John Legnard Technical Meeting MBAA-Rocky Mountain District Wednesday, February 8 th, 2012 Brewing At A Baseball Stadium Brewery

2 Introduction - Welcome to Sandlot! Safety Moment- Required by Corporate-

3 Bill Hasse - Taught Charlie how to homebrew in 1974. Spent time in a communist prison during the Cold War

4 Addison Horine - the intern that wouldn’t go away and Sandlot barrel riding champion.

5 Tom Hail – AKA the Janitor – Man of many faces and once called a Master of entertaining analogies

6 John Legnard-

7 History  1994 The idea-  1995 First Brewery in Ballpark  1996-2001 The lean years.  2001-2005 Thinking outside the box.  2006 -2007 Everybody wants a piece of the Sandlot renamed.  2008-Now busy busy busy

8 Site specific brewing challenges  Baseball and Beer go well together unless…..you are trying to brew inside a Major League Stadium.  Built in fans and consumers but only 81 days a year.  Access issues- Trucking/Deliveries Brewing Schedule is out of sync of games.  Malt and keg load in and out  Spent grain storage and removal  Somewhat limited acceptable range of beer to fans  Special security issues on game days limited access  Special security issues with VIPs.  Special Alcohol Policy Restrictions

9 Working for a BIG brewery  In the beginning-Coors R&D moved to…  New Products - UniBev  On Premise Sales & Marketing  Marketing - Blue Moon  Brewing and Research MillerCoors  17 bosses in 17 years

10 The good the bad and ugly…  Recently - More emphasis on the beer not. Sales and Marketing getting more beer knowledge and exposure. T&B training. They get it!  Idea people change- They get paid on # of ideas including bad ones – Peanut Butter Ale  High turnover rate in Marketing. Always training new people  We are not highly technical - Recipe translation - Minutes or water?  Corporate BS can bog us down….  IT HR issues remote site  Required Safety Training. Don’t’ hand coworkers pointy side first!  Lots of Meetings, Conference Calls.  START process 364 day timeline for a new beer.  How a beer comes to market 5 page check list.  Environment Health and Safety Audit 545 lines of check boxes  TTB/ATF audits 3 in 17 years.  Overall there are some very passion and extremely knowledge people in our company. If we need the resource or subject matter experts they are there.

11 Closing  In my 20 years in the brewing industry I have seen many breweries and people come and go. I have always felt a bond and camaraderie with all the other brewers I have met from the smallest to the biggest breweries. We all have a common bond….beer and that keeps us all going to work and truly enjoying what we do. Cheers!

12 Special Thanks  Finn for making us do this.  Dr. David Ryder and Manny Manuel of MillerCoors Brewing and Research for footing the bill.  And…….last but no least…..special guest.

13 The 20th Most Eligible Bachelor in Craft Beer 2012 Troy Casey


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