Download presentation
Presentation is loading. Please wait.
Published byTerence Blair Modified over 9 years ago
1
Signature Chefs We’re putting the home, back in home cooking!
2
Signature Chefs Company Mission Our mission at Signature Chefs is to bring value home by providing one on one world class education on the preparedness of classic and exotic entrees for our valued customers
3
Signature Chefs Our Core Values We believe in a healthy diet consisting of cooking meals using natural ingredients and no preservatives Cooking meals involving the entire family brings them together and contributes to a healthy lifestyle Meals cooked at home are less expensive than ordering out and saves our clients in the long run We have a passion for cooking and can teach anyone who is willing to learn
4
Signature Chefs Management Team Daniel Adan,Chief Executive Officer – Finance major; Investment Banking experience; Founded and led a student organization on campus Ray Mas, Chief Financial Officer – Finance major; Work experience in the finance industry Ray Clark, Chief Operating Officer – Experience working as Assistant manager at Service Merchandise Megan Lembo, VP, Marketing and Product Development – Experience marketing and selling Mary Kay line of cosmetics Evelyn Gonzalez, VP, Business Development – Finance major; 5 years work experience at Publix grocery stores Chris Wood, Chief Technology Officer – DIS major; Experience managing computer networks
5
Signature Chefs Board of Advisors Donald G. McGregor, J.D. – President of Johnson & Wales University,Florida Campus. For eight years has been President of the leading culinary institute in South Florida. Norman Van Aken – Head Chef and founder of NORMAN’S and Mundo Restaurant. Time Magazine named him “South Florida’s Most Gifted Chef” and NORMAN’S as “One of the Top Ten Restaurants in the US”. Chris T. Sullivan – Founder, Chairman and Chief Executive Officer of Outback Steakhouse, Inc. Prior to OSI was an Exec. VP at Pillsbury in charge of the Bennigan’s Restaurant Group.
6
Signature Chefs Product Description Class schedule and topics will be posted online and will allow customers to reserve a space online Classes will target both novice and amateur chefs –“Cooking for the busy parent” –“Atkins” and “South Beach” classes –Holiday themes, i.e. Christmas, 4 th of July –Cuisines from Around the World The class experience will be fun, the value to the customer will come as a result of the class –Healthier Meals –Save money and time –Emotional rewards with children and family
7
Signature Chefs Value Proposition: Economic
8
Signature Chefs Value Proposition: Health Calories: 990 Fat: 52 grams Calories: 738 Fat: 28 grams Calories: 435 Fat: 11 grams
9
Signature Chefs Value Proposition: Entertainment Positioning: High Quality Dining Entertainment Dining Entertainment Quality
10
Signature Chefs Business Model Market: High Income Demographic –First location: Tampa, FL – Hyde Park –Avg. Home Value: $404,638 –30% HH Income >$100,000 Cost-based Pricing –Classes will be $60 to $80 per class per person –Price per class will vary depending on type of class and ingredients used Distribution: 3 Channels –Facility, Internet, “House Calls”
11
Signature Chefs Promotion Advertising –Neighborhood newsletters, Jazz and Classical Radio Stations, Newspaper, Cable TV: Food Network, Magazines: Bon Appetit Sales Promotion –Reduced rate “Introductory Classes” for Late Users –Premium rate “Celebrity Chef Classes” –25% discount to members who bring a friend to a class –Coupons for retail items given in classes Public Relations: –Local Food Festivals –Samplings at Publix –Local Gyms :Healthy Meal and Diet Trend Classes
12
Signature Chefs Competition Direct –Cooking at home –College Cooking Classes Indirect –Restaurants –Food Network –Food Magazines - Bon Appetit –Cooking Books Obtuse –Work –Leisure Activities Movies Theatre Sporting Events –Studying –TV –Children RED = Plan to lessen competition through Strategic Alliances using advertising
13
Signature Chefs Our Future Goal: “10 in 10” In Ten Years we will have 10 facilities located in the southeast United States How: Alternate revenue streams: House Calls Increase internet revenue: streaming classes Re-selling ingredients, tools and appliances Restaurant Food Safety Service Year 1 Year 3Year 5Year 10 3 Stores10 Stores1 Store5 Stores
14
Signature Chefs Revenue & Op. Profit
15
Signature Chefs What we need to get it done Total Capital Investment: –$2 million over 10 years –Option of splitting investment over 2 periods Your involvement through the Board of Directors What you get in return? –Portion of Signature Chefs equity
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.