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Published byVirgil Boone Modified over 9 years ago
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Deepthi J Thomas
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History Started In 1946 Headquartered in Paris, France 551179 Employees Biggest Hit of today’s fashion world 3 main competitors are Chanel, Versace and Gucci
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Dior Marketing Strategy
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Symbol of Absolute Perfection Christian Dior, is going all out to reach its niche target market. The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care) Dior has built its fame on Women’s Fashions. Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.
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Fragrance Man
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Dior Homme Loyal to the spirit of the Dior brand, Dior Homme blends Tradition and modernity.
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Fragrance Women
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Dior -Make up
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Dior – Skin Care
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Conclusion Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele. Christian Dior continues to be the domination of the Fashion Industry.
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