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THE WEEK THAT WAS WEEK 42. PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42) AP5+ was the only demographic to see PUT growth this week, up 7%.

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Presentation on theme: "THE WEEK THAT WAS WEEK 42. PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42) AP5+ was the only demographic to see PUT growth this week, up 7%."— Presentation transcript:

1 THE WEEK THAT WAS WEEK 42

2 PEAK FOR THE WEEK COMMENCING 16 th October 2011 (WEEK 42) AP5+ was the only demographic to see PUT growth this week, up 7%. All other channel demographics saw PUT declines with AP18-39 hardest hit, down 14% YOY, AP 18-49 declined 8% with AP 25-54 down just 1%. All nights experienced PUT growth against AP 5+ with the exception of Thursday and Wednesday which remained flat. Friday night recorded the highest lift of 21%. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

3 TV ONE HIGHLIGHTS AP 25-54 For Week 42, TV ONE saw an audience loss of 7% (to 7.7) and 1% share loss (to 20.1%). From a yearly perspective losses were recorded with audiences down 13% and share down 12%. Sunday night saw the highest weekly lift of 36% and Friday/Saturday saw a 9% lift YOY, attributable to the RWC games. Year to date, TV ONE’s average audiences are up year on year sitting at 9.0, compared to 8.8 in 2010. One show was in the top 10 programmes this week. The week’s best buy was Wednesday’s Harry’s Law with a CPT of $766.10 Source: Nielsen TAM Top Programmes for AP 25-54 The Big Bang Theory (R)TV215.8 Hot In ClevelandTV215.5 Shortland StreetTV215.3 RWC 2011 SF LiveTV ONE14.8 Motorway PatrolTV211.9 The Amazing Race AustraliaTV211.8 RWC 2011 SF LiveTV3*11.8 Two and a Half Men (R)TV211.7 Police Ten 7TV211.7 NCISTV3*11.1

4 TV2 HIGHLIGHTS AP 18-39 TV2 recorded an 11% audience loss week on week (from 8.8 to 7.8) and 4% share loss (from 25.9% to 24.8%). Year on year, both share and audiences declined (26% and 16% respectively). Saturday night experienced a 29% audience lift weekly and 8% yearly, with all peak shows rating higher WOW. TV2’s average audiences are sitting at 9.5 compared to 10.2 last year. Seven of the top 10 programmes were on TV2 this week. The week’s best buy was Tuesday F.R.I.E.N.D.S with a CPT of $683.10 Source: Nielsen TAM Top Programmes for AP 18-39 Shortland StreetTV215.0 Hot In ClevelandTV214.9 The Big Bang Theory (R)TV214.4 RWC 2011 SF LiveTV3*12.3 Two and a Half Men (R)TV211.8 The Amazing Race AustraliaTV211.5 RWC 2011 SF LiveTV ONE11.0 The X Factor USATV3*10.8 The MiddleTV210.7 Police Ten 7TV210.7

5 For Week 42, tvnz.co.nz Page Impressions are up 31% year on year with Unique Browsers also up 23% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 27% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News World News Sport News Entertainment News Business

6 TVNZ Ondemand weekly Stream Views increased by 41% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting flat year on year. Shortland Street was the Top stream for the week. Please note Week 24-27 has been impacted by reporting issues which we believe has been corrected. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Top 10 Streams Shortland Street – Tuesday Episode Shortland Street – Thursday Episode The Mentalist Coronation Street – Tuesday Episode Coronation Street – Wednesday Episode Shortland Street – Monday Episode Shortland Street – Wednesday Episode Masterchef Australia – Thursday Episode Coronation Street – Thursday Episode Masterchef Australia – Tuesday Episode


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