1. Delaware State Housing Authority Delaware State Housing Authority 18 The Green Dover, DE 19901 (302) 739-4263 ■ (888) 363-8808 Visit us at www.DeStateHousing.com

2. The Background The Need: –Competitive market; –Competitive rates; and –How to stand out in the crowd? The Challenges: –Limited budget; –Limited staff; and –Small state with limited territory.

3. Recruited slogans from staff. Lots of good suggestions – very talented group of employees! Kiss Your Landlord Goodbye = hands-down winner. The Concept

4. Design was included in production cost. We retained rights to the graphics for other advertising uses. The Billboards

5. The Response The billboards went up the first week of June 2013. The website hits skyrocketed immediately.

6. The Accoutrements Naturally, we needed giveaways!

7. And of course, t-shirts and pop-up banners! The Accoutrements

8. The Bus Ads We added bus ads on routes in each county.

9. The Rack Cards Front Back

10. The TV Ad

11. The Results The Kiss Your Landlord Goodbye campaign increased overall homeownership contacts nearly three hundred percent (300%). Comparison of Homeownership Contacts Year-to-Year Timeline6/1/12 – 5/31/136/1/13-5/31/14 Total Homeownership Contacts 2,7758,011

12. Contact Information Christina Hardin, Chief of Community Relations Delaware State Housing Authority 18 The Green Dover, Delaware 19901 Telephone: 739-4263  Fax: 739-6122 Toll Free: 888-363-8808 E-mail: Christina@destatehousing.com Thank you!