1. 13th North Carolina Serials Conference, April 15-16, 2004 1 Working with Vendors: Collaborating to Drive Product Development Yvette Diven Director, Product Management, Serials - R.R. Bowker

2. 13th North Carolina Serials Conference, April 15-16, 2004 2 What Exactly is Collaboration?  What we’re talking about  n. Working together, especially in a joint intellectual effort  It doesn’t have to mean…  n. Cooperating treasonably, as with an enemy occupation force in one’s country  Most barriers to collaboration are not technical.

3. 13th North Carolina Serials Conference, April 15-16, 2004 3 Identifying Collaborative Partners  ILS Vendors  Publishers  Subscription Agents  Serials Management Companies  Archives and Portals  Library staff  Faculty  User Communities  Other Institutions

4. 13th North Carolina Serials Conference, April 15-16, 2004 4 Potential Areas of Collaborative Product Development  Workflow  Serials management (e-journals)  Acquisitions, ILL, cataloging  Administration  Collection assessment, reporting  Electronic rights management (ERM)  Service  Patron and end-user tools  Archiving and digitization

5. 13th North Carolina Serials Conference, April 15-16, 2004 5 Collaborative Product Development  Partners lend expertise and insight  Multi-phased  Concept  Prototype  Beta version  Launch/Release  Post-Launch/Enhancement  Requires a time and resource commitment

6. 13th North Carolina Serials Conference, April 15-16, 2004 6 Successful Product Development  Creates useful and usable products  Identifies a need  Proposes potential solutions  Involves the customer/user  Defines the scope of the need  Determines the value of the product  Is an iterative process  Average 15-18 month cycle  Is standards-based

7. 13th North Carolina Serials Conference, April 15-16, 2004 7 Benefits of Collaborating  You effect change!  Establish ongoing relationships  Networking  Industry involvement  Special partner status?  Price discounts?

8. 13th North Carolina Serials Conference, April 15-16, 2004 8 Contact Information Yvette Diven Director, Product Management, Serials R.R. Bowker 678 Noe Street San Francisco, CA 94114 Direct: (415) 861-3080 Toll-free: (888) 269-5372 ext. 3024 Email: yvette.diven@bowker.com