1. VP, Research & Development PGA TOUR
Ken Lovell
VP, Research & Development
PGA TOUR

2. Fan Base Growth PROGRESS Actual versus Projected Fans (Millions)
Source: ESPN Sports Poll; US Census

3. GROWING INTEREST IN PROFESSIONAL GOLF
Fan Base Growth
GROWING INTEREST IN PROFESSIONAL GOLF
2004 versus 1999 Fan Base Change
(Based on Total Number of Fans)
Source: ESPN Sports Poll; US Census

4. GROWTH IN KEY SUBGROUPS
Fan Base Growth
GROWTH IN KEY SUBGROUPS
Percentage Increase Interested In Golf
31% Increase in African American Fans
47% Increase in Hispanic Fans
25% Increase in Female Fans
Source: ESPN Sports Poll

5. US Population Interested in Professional Golf
Fan Base Growth
CORE FANS ALSO GROWING
US Population Interested in Professional Golf
2004 v. 1999
19% Increase among Males
31% Increase among Adults Aged 45-54
44% Increase among Adults Aged 55-64
34% Increase among Adults Aged 65+
Source: ESPN Sports Poll; US Census

6. Image Supports Progress
IMAGE IS A STRENGTH VERSUS COMPETITION
% of US Saying Sport’s Image Is Positive
Source: Market Tools, 2004

7. Image Supports Progress
ATHLETES ARE KEY AMBASADORS
% of US Saying Sport Provides Good Role Models
Source: Market Tools, 2004

8. Increasing Interest in the PGA TOUR
NUMBER OF OFFICIAL MARKETING PARTNERS UP 44% SINCE 2002
Source: PGA TOUR

9. Increasing Interest in Domestic & Global Fortune Companies
14% increase in Fortune 500 Companies since 2002
28% increase in Fortune 100 Companies since 2002
40% increase in Global Fortune 500 Companies since 2002
32% increase in Global Fortune 100 Companies since 2002