1. Microenterprise Development in Michigan: Coverage, Access, and Outreach Michigan State University Center for Regional Economic Innovation

2. Claire Glenn, Microenterprise Network of Michigan Coordinator Community Economic Development Association of Michigan

3. What is Microenterprise?

4. Very small business

5. What is Microenterprise? Very small business Five employees or fewer

6. What is Microenterprise? Very small business Five employees or fewer $35,000 or less

7. What is Microenterprise? Very small business Five employees or fewer $35,000 or less Without access to traditional resources, assistance, capital

8. Why Microenterprise?

9. Create jobs

10. Why Microenterprise? Create jobs Increase the tax base

11. Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring

12. Why Microenterprise? Create jobs Increase the tax base Promote local purchasing and hiring Place-making

13. Microenterprise in Michigan

14. 95% 91% 88% Association for Enterprise Opportunity. http://www.aeoworks.org/pdf/stat es/Microbusiness_State_Factsheet- MI.pdf

15. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide:

16. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training

17. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance

18. Support for Microenterprise Microenterprise Development Organizations (MDOs) provide: Training Technical Assistance Microenterprise Lending

19. MNM Research

20. Methods:

21. MNM Research Methods: Network of over 100 individual members

22. MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date

23. MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products:

24. MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps

25. MNM Research Methods: Network of over 100 individual members 29 direct service providers identified 22 total respondents to date Products: Coverage Maps Resource Directory

29. Survey Results: Awareness

30. Survey Results: Awareness Microenterprise development Low familiarity

31. Survey Results: Awareness Microenterprise development Low familiarity MDO respondents Range of perceived effectiveness

32. Survey Results: Outreach Strategies

33. Survey Results: Outreach Strategies Importance of networks:

34. Survey Results: Outreach Strategies Importance of networks: Referrals from network connections o MDOs Presentations and public speaking Word of mouth Attending events, workshops, and panels

35. Survey Results: Outreach Strategies Secondary importance:

36. Survey Results: Outreach Strategies Secondary importance: Social media Website

37. Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized:

38. Survey Results: Outreach Strategies Secondary importance: Social media Website Least utilized: Success stories Newspaper Radio and television Flyers and posters

39. Survey Results: Budget restrictions

40. Survey Results: Budget restrictions Outreach/Marketing budgets: Majority $0 Range up to $100,000 Average $5,000

41. Survey Results: Difficulties

42. Survey Results: Difficulties Struggle to reach communities:

43. Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics

44. Survey Results: Difficulties Struggle to reach communities: Specific industries Specific neighborhoods Specific demographics "Outside of existing networks, there is no way to reach the vast majority of clientelle."

45. Identifying Needs and Solutions

46. Expand coverage of microenterprise development services in Michigan

47. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy

48. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network

49. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio

50. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOs

51. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing)

52. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise

53. Identifying Needs and Solutions Expand coverage of microenterprise development services in Michigan Partnerships Policy advocacy Promote low- and no-cost marketing and outreach strategies that reach beyond an MDO's existing network Grassroots marketing Technology-based outreach PSAs for TV and Radio Increase support for MDOsCRA funds Income-generating marketing (Cause-related marketing) Improve the brand of microenterprise Grassroots marketing Events Partnerships Microenterprise Network

54. Contribute! Contact Claire Glenn microenterprise@cedam.info Take the survey at https://www.surveymonkey.com/s/RNSHH WM

55. Questions? Thoughts? Feedback?