1. Health Insurance Exchanges: Goals and Strategies SCI Annual Meeting for State Officials August 4, 2010 Enrique Martinez-Vidal Vice President, AcademyHealth Director, State Coverage Initiatives

2. Overview of Presentation  Minimum Requirements under PPACA  Why Do It?  Defining Goals  Structuring Exchanges  Impact of Current Markets  Procurement Issues

3. Minimum Requirements under PPACA - Structural  Primary purpose is to array coverage options for consumers (individuals & employers) –Traditionally has been a lack of information/high search costs –Creates better balance for the purchasing side of the transaction  Operated by state agency or state-established, non-profit entity  Choice of state-wide, subsidiary exchanges across state, or multi-state  Requires an exchange in the individual and small group markets –Exchanges may be combined –Markets may be combined

4. Minimum Requirements under PPACA - Administrative  Certify, recertify, and decertify qualified health plans based on HHS criteria  Toll-free hotline  Web site with standardized comparative information  Rate qualified health plans per federal standards  Present plan options in standard format (four plan benefit options in standardized manner – bronze; silver; gold; platinum; catastrophic for young adults/exemptions)

5. Minimum Requirements under PPACA - Administrative  Determine and inform individuals of eligibility for public programs (Medicaid/CHIP/Other State programs) and enroll members  Provide economic calculator for consumers  Determine whether individuals are exempt from individual mandate  Communicate with Treasury Department (eligibles and exempts)  Inform employers regarding changes in coverage of employees

6. Minimum Requirements under PPACA - Consumer Assistance  Operate a Navigator program –Provide culturally/linguistically appropriate public education –Facilitate enrollment in qualified health plans –Refer consumers with complaints/questions to appropriate agencies  Brokers/agents –States may let brokers/agents sell coverage offered in exchange

7. Minimum Requirements under PPACA - Accountability  Consultation and stakeholder participation  Accountability to federal government –Annual report to HHS Secretary on activities, receipts, and expenditures  Transparency –Publish average costs of licensing, regulatory fees, administrative costs, monies lost to waste, fraud, abuse, etc.

8. Potential Value of State-Based Insurance Exchange  Maintain regulatory authority over large share of market  Prevent risk selection issues caused by varying rating/underwriting rules inside/outside the exchange  State is better positioned to coordinate benefits and eligibility across state programs  Powerful state tool to help advance other health care priorities

9. Potential Risks of State-Based Insurance Exchange  Challenges of creating new institutions  Must be self-sustaining by 2015  Tension between demands to keep fees low and demands for high quality customer service

10. What Are Your State’s Policy Goals?  Make health insurance and care more like consumer- driven markets?  Increase health insurers’ accountability?  To drive system affordability and cost containment?  To transform the way carriers do business and contract with providers?  To build an easy-to-use shopping tool for consumers?  To help ease the transition for safety-net providers from reliance on disproportionate share payments and other uncompensated care funding to commercial insurance reimbursement?  To moderate premium increases?

11. How to Structure Exchange: Market Organizer  Utah Health Exchange –Impartial source of information on health plans –Provides structure to market to enable consumers to compare health plans and purchase coverage

12. How to Structure Exchange: Selective Contracting Agent  Massachusetts Connector –Market organizer + attempts to influence market and enhance competition Contracts with limited number of carriers; offers limited number of plans –Provides structure to market to enable consumers to compare health plans and purchase coverage –Does not necessarily negotiate premiums with carriers but can “encourage” carriers to “sharpen their pencils”

13. How to Structure Exchange: Active Purchaser  Plays a more active role in the market –Establishing plan designs –Purchasing coverage like a large employer procures health benefits for employees –Reminiscent of purchasing coops of ’90s  May be necessary to get the best prices where competition is limited  Can push insurers to invest in quality improvements and delivery system changes  Can aim to elicit more consumer information to be used to negotiate and remove problematic plans and protect consumers from unexpected barriers

14. How Local Conditions May Affect Policy Decisions – Part I  How many carriers are in the state? How competitive are the carriers for the non-group and small group market populations?  Should non-group/small group markets be merged?  How competitive are the provider systems? Is physician access currently adequate?  Are there regional variations regarding carriers and providers that require special consideration?

15. How Local Conditions May Affect Policy Decisions – Part II  What is the nature of insurance market reforms inside/outside the exchange? Should exchange rules be extended outside the exchange?  How will adverse selection be addressed for the exchange? Impact on reinsurance/risk adjustment requirements?  Should the exchange be the sole distribution channel for a market segment such as non-group? (impact on undocumented)  What are the mandated benefits in the state?

16. Procurement and Contracting Dynamics  Importance of strategic planning  Need to sequence and coordinate inter-related tasks  Effort required to procure the services of and manage relationships with large vendors, including issuers of qualified health plans  Essential activities: –Eligibility and Subsidy Determination –IT/Website Infrastructure –Outreach, Marketing, and Advertising –Qualified Health Plan Procurement –Call Center Development –Enrollment and Premium Billing