2. WHO ARE WE HELLO! JAPAN is the first private Japanese TV station in Asia, showcasing the latest and hottest happenings in Japan. A full HD TV channel created by J Food & Culture TV (JFCTV), HELLO! JAPAN will introduce “Unseen Japan” and promote popular Japanese culture to Asia Pacific and the rest of the world! Our viewers can enjoy a variety of Japanese entertainment ranging from movies, variety shows to music programmes, anime and so on. Being a general entertainment channel, HELLO! JAPAN engages all viewers with high quality and top- notch contents. All contents are in its original Japanese language with localized foreign language subtitles (i.e. English/Mandarin).

3. WHO WILL YOU CAPTURE WITH US  Pay TV viewers in Singapore: more than 60% penetration (Source: MPA2011)  Our target audience: Ages 5 – 45, majority of which are affluent elites in Singapore.  “ Pay-TV viewers are more often than not the first to buy market fresh premium-priced products and gadgets; this is consistently reflected in the higher rates of ownership of HD TVs, 4G mobile phones and multimedia devices shown in audience surveys. ” (Source: CASBAA)

4. Singaporean Elites Source: CASBAA/ Synovate PAX Q209-Q110 PAX Singapore 72% have subscription TV 95% watch regional cable & satellite TV

5. GENREDESCRIPTIONPROGRAM NAME GOURMET Our shows will bring you on a gourmet journey to seek for delicious Japanese food and even teaching you how to make it! Ramen, sushi, sashimi, tempura… You name it, we have it! GOCHI Dinner is on YOU TONIGHT!, Kenmin Show! The Local Secrets, Sweet sweets-Japanese style confection-, Recipe for Today’s Speciality, etc TRAVEL Travel all around Japan and finding out the way of life in the country! Hot Spring Girls, Pet Wonderland Pochi-tama, Hitch Housing, Dreaming Journey, etc FOOD & TRAVEL Eat as you travel and travel as you eat! We have various shows that helps audiences discover where to eat and travel at the same time! Hungry Hoppers: Pigging Out Around Japan, Japanese Food, Year-round, Naoyuki Yanagihara’s Traditional Japanese Cuisine, MOVIE Japanese classic and modern movies you hardly find outside Japan! Proof of man, The Great White Tower, Be with you, Oppai Volleyball, Always-sunset on the third street-, etc ANIME / LIVE-ACTION Famous and popular Japanese animation and live- action films for the young and old! Ultraman Mebius, Detective Opera Milky Holmes, etc VARIETY SHOW We offer many fresh and fun-filled entertainment programs! Ranging from infotainment, game shows to quiz shows and more. There is something for everyone to enjoy! Athletic Fire, London Hearts, CULTURE Learn more about traditional and modern Japanese culture through our shows and original contents. Music Station

6. HELLO! JAPAN TV ADVERTISING BASE RATEOn-Air 30” Prime Time (18:30 – 23:29) S$300 Non-Prime Time (23:30 – 18:29) S$200 SPOT LENGTH 5”10”15”20”25”30”40”45”60” 20%30%50%70%85%100%130%150%200% COMMERCIAL SPOT SPONSORSHIP Hello! Japan prepares proposal which are built to support and improve the effectiveness of client’s campaign. The standard sponsorship package contains two sponsorship tags, before and after the program. Effective Jan 2013 Hello! Japan reserves the right to amend any of the above pricing categories and/or its time belts from time to time. Premium rates applicable to special programmes/events.

7. Special request services TYPE OF SERVICESURCHARGE AMOUNT 1. Top & tail position in commercial break 25% increase of the rate card price of every spot (before any discount) 2. Top position in commercial break20% increase 3. Tail position in commercial break20% increase 4. Selection of commercial break10% increase 5. Selection of commercial break + top or tail position in commercial break 30% increase 6. Co-advertisingUp to 20% increase of rate card price for every additional Advertiser (before any discount) Add “special secondary event”+ Provide service to editing/adding subtitles to the commercial.

8. Special package to celebrate the launch of HELLO! JAPAN 松 (Matsu) 竹 (Take) 梅 (Ume)

9. Additional charges REASONCHARGES 1. Urgent cancellation of commercial10% of cancelled spot’s gross value if cancelled after 7-days notification period before broadcast. 2. Delayed submission of advertising schedule S$100 3. Delayed submission of advertising materials S$100 4. Submission of wrong advertising materials * S$100

10. Order placement & Submission terms PROCEDUREDEADLINE STEP 1: Placing an orderAt least X working days prior to first airing date STEP 2: Submission of advertising materials & broadcast schedule form At least X working days prior to first airing date STEP 3: Submission of authorization letter and MOU At least X working days prior to campaign’s first broadcast

11. TECHNICAL SPECIFICATION OF ADVERTISING MATERIAL VideoAudio Format/Codec: Picture size: Chroma Sampling: Bit depth: File Extension: MIME Type: Tracks: Video rate Compressor: Field Encoding Aspect Ratio: Audio recording: Stereo Audio sample: Audio sample size: Delivery Options 1)Tape: Digital Betacam corresponding with specification of the files with correct Time Code. 2)FTP: Spots can be uploaded for airing via the following FTP address: Note: Hello! Japan cannot be held responsible for any mistakes, if the submission of advertising schedules and materials is delayed.

12. For additional information and customized advertising solutions, please contact: J Food & Culture TV Pte. Ltd. Singapore Office : 177 River Valley Rd #05-11 Liang Court Singapore 179030 Tel : +65-6336-5679 Fax : +65-6336-4766 Japan Office : Minatoku, Toranomon 2-7-5 BUREX Toranomon #1201 Tokyo 105-0001, Japan Tel: +81(0)3-6206-1820 Fax: +81(0)3-6206-1827 Email: info@jfctv.cominfo@jfctv.com http://www.jfctv.com